HOKA ONE ONE teamed up with Opening Ceremony to create a capsule collection that shares re-releases of classic HOKA product with designs inspired by Opening Ceremony, including streetwear sneakers that reflect the brand's minimalist, futuristic aesthetic.
The HOKA x OC collaboration includes new releases like the HOKA x OC Bondi, which takes the form of an adaptation fo the Bondi 5 style with a cushioning to support smooth transitions. There's also the HOKA x OC Tor Ultra Hi style that combines the comfort of a trail running shoe with all the support of a hiking boot. In 2020, fans will be able to look forward to even more styles like the ultra-light HOKA x OC Clifton with a leather upper and colorfully accented design details.
Why This Trend Is Growing
- Futuristic Streetwear
- Innovative designs inspired by minimalist, futuristic aesthetic and technology can lead to new forms of streetwear fashion.
- Collaborative Product Releases
- More collaborative product releases between brands can create unique designs and products for consumers.
- Hybrid Shoe Styles
- Combining the comfort and support of different shoe styles can lead to innovative new products.
Industries Being Reshaped
- Fashion
- Collaborations between fashion and sportswear brands can lead to innovative products and designs.
- Footwear
- The introduction of new hybrid shoe styles can open up new market opportunities for footwear brands.
- Sporting Goods
- Innovative and unique designs, such as those in the HOKA x OC collaboration, can attract new customers to the sporting goods industry.
