Unexpected Nibble

Snack foods incorporate novelty flavors to appeal to curious consumers

Implications - Brands are tapping into unexpected flavor combinations for snack products to create distinct novelty items. Such products appeal to consumers who enjoy using food as a medium for experimentation, and simultaneously appeal to consumers who are less likely to try atypical flavors, by using familiar snack products as a conduit for consumption.

Workshop Question - How could your brand surprise its customer with an unexpected added element to its product/service?
SCORE 7.2
Popularity
Activity
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20,099 Total Clicks
Jul 18 - Oct 18
This Quarter and Warm
LifestyleFood
Featured Examples
Street Food-Inspired Chips - The London Flavours Street Food Chips are Premium and Tasty
SCORE 8
This Year and Hot 1,289 Clicks Pub: Aug 10, 18
Street Food-Inspired Chips
The London Flavours Street Food Chips are Premium and Tasty
The London Flavours Street Food lineup of chips have been launched by the brand in the UK to offer consumers a new take on the classic snack food that is sure to be a hit with those who are seeking... [More]
Festive Tree-Flavored Chips - Iceland's Holiday Hand-Cooked Crisps are Made with Real Pine Oil
SCORE 8.7
This Quarter and V. Hot 893 Clicks Pub: Oct 4, 18
Festive Tree-Flavored Chips
Iceland's Holiday Hand-Cooked Crisps are Made with Real Pine Oil
Over the years, innovative snack food brands and consumers participating in flavor-creating competitions have developed tons of unexpected potato chip flavors with wild ingredient combinations—and... [More]
Cocktail-Flavored Snack Chips - The Tyrrells Raspberry Bellini Chips are Limited-Edition
SCORE 7
This Year and Warm 864 Clicks Pub: Aug 9, 18
Cocktail-Flavored Snack Chips
The Tyrrells Raspberry Bellini Chips are Limited-Edition
The Tyrrells Raspberry Bellini chips have been unveiled by the brand in the UK as a truly unexpected flavor variant that is sure to be a hit amongst consumers seeking a snack that is a departure... [More]
International Flavor Kettle Chips - The Kettle Brand Discoveries Chips are Flagrant and Flavorful
SCORE 6.4
This Year and Warm 551 Clicks Pub: Jul 5, 18
International Flavor Kettle Chips
The Kettle Brand Discoveries Chips are Flagrant and Flavorful
The new Kettle Brand Discoveries Chips have been launched by the brand in the UK as a lineup of snacks that will provide consumers with unexpectedly complex flavors to enjoy this summer. The new... [More]
Festive Dinner-Inspired Snacks - The Walkers Christmas Dinner Crisps Come in Five Flavors
SCORE 7
This Quarter and Warm 520 Clicks Pub: Oct 23, 18
Festive Dinner-Inspired Snacks
The Walkers Christmas Dinner Crisps Come in Five Flavors
The Walkers Christmas Dinner Crisps have been launched by the brand as a new series of snacks that are inspired by classic seasonal flavors for consumers to enjoy this holiday season. The potato... [More]
Iconic Dressing-Flavored Snacks - POP! Gourmet Partnered with Hidden Valley for Some New Snacks
SCORE 4.4
This Quarter and Average 71 Clicks Pub: Oct 23, 18
Iconic Dressing-Flavored Snacks
POP! Gourmet Partnered with Hidden Valley for Some New Snacks
Ranch dressing maintains a very popular spot in the hearts of many American consumers, so a new partnership between POP! Gourmet and Hidden Valley is sure to come as welcome news to snack enthusiasts.... [More]
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