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Unexpected Nibble

Snack foods incorporate novelty flavors to appeal to curious consumers

Trend - Brands are tapping into unexpected flavor combinations for snack products to create distinct novelty items. These products are often limited-edition and specific to a holiday or event, generating even more urgency and intrigue around their debut.

Insight - Many consumers today are using food as a medium for experimentation and novelty, driven by curiosity and a desire to discover the next little-known flavor. This has led to an unprecedented openness to new and unexpected flavor combinations.
Workshop Question - How could your brand surprise its customer with an unexpected added element to its product/service?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 41 Examples:
39,701 Total Clicks
Date Range:
Jul 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Street Food-Inspired Chips
Street Food-Inspired Chips
The London Flavours Street Food Chips are Premium and Tasty
The London Flavours Street Food lineup of chips have been launched by the brand in the UK to offer consumers a new take on the classic snack food that is sure to be a hit with those who are seeking... MORE
Festive Tree-Flavored Chips
Festive Tree-Flavored Chips
Iceland's Holiday Hand-Cooked Crisps are Made with Real Pine Oil
Over the years, innovative snack food brands and consumers participating in flavor-creating competitions have developed tons of unexpected potato chip flavors with wild ingredient combinations—and... MORE
Cocktail-Flavored Snack Chips
Cocktail-Flavored Snack Chips
The Tyrrells Raspberry Bellini Chips are Limited-Edition
The Tyrrells Raspberry Bellini chips have been unveiled by the brand in the UK as a truly unexpected flavor variant that is sure to be a hit amongst consumers seeking a snack that is a departure... MORE
International Flavor Kettle Chips
International Flavor Kettle Chips
The Kettle Brand Discoveries Chips are Flagrant and Flavorful
The new Kettle Brand Discoveries Chips have been launched by the brand in the UK as a lineup of snacks that will provide consumers with unexpectedly complex flavors to enjoy this summer. The new... MORE
Festive Dinner-Inspired Snacks
Festive Dinner-Inspired Snacks
The Walkers Christmas Dinner Crisps Come in Five Flavors
The Walkers Christmas Dinner Crisps have been launched by the brand as a new series of snacks that are inspired by classic seasonal flavors for consumers to enjoy this holiday season. The potato... MORE
Iconic Dressing-Flavored Snacks
Iconic Dressing-Flavored Snacks
POP! Gourmet Partnered with Hidden Valley for Some New Snacks
Ranch dressing maintains a very popular spot in the hearts of many American consumers, so a new partnership between POP! Gourmet and Hidden Valley is sure to come as welcome news to snack enthusiasts.... MORE

Related Trend Reports & Custom Market Research

Related Examples

Gingerbread Cookie Popcorns
Gingerbread Cookie Popcorns
SkinnyPop is Releasing Gingerbread Cookie Popcorn for the Holidays
Snack Package Recycling Promotions
Snack Package Recycling Promotions
Walkers Partnered with TerraCycle for Chip Packaging Recycling
Whole-Grain Microwave Popcorn
Whole-Grain Microwave Popcorn
Angie's Boomchickapop is Debuting Its First Microwaveable Snack
Plant-Based Protein Puffs
Plant-Based Protein Puffs
iwon organics' Puffs are a Light, Protein-Packed Snack
Extra Crunchy Snack Chips
Extra Crunchy Snack Chips
The Kettle Ridge Cut Chips Have Enhanced Flavor and Crunch
Crispy Seaweed-Based Snacks
Crispy Seaweed-Based Snacks
The Nora Seaweed Snacks Come in Three Savory Flavors
Heartfelt Snack Bags
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
Smoky Small-Batch Chips
Smoky Small-Batch Chips
Boulder Canyon Authentic Foods' Healthy Potato Chips Feature Rice Bran Oil
Ice Cream-Inspired Cookies
Ice Cream-Inspired Cookies
Nestle Toll House Has Released Ice Cream Sundae Cookie Dough
Cinnamon Sugar Churro Chips
Cinnamon Sugar Churro Chips
Churro-Flavored Bugles are Exclusively Available from 7-Eleven
Jalapeño-Spiced Cereal Mixes
Jalapeño-Spiced Cereal Mixes
Jalapeño Cheddar Chex Mix is a Fiery Snack Option for Cereal Fans
Tangy Pickle-Flavored Chips
Tangy Pickle-Flavored Chips
The New Intense Pickle Doritos Pack Pickle Flavor into Every Bite
Regional Chip Flavor Offerings
Regional Chip Flavor Offerings
Lay's Flavors of America Launches Eight New Flavors
Savory Grain-Free Snacks
Savory Grain-Free Snacks
These Bubba’s Fine Foods Snacks are Healthy and Satisfying
Spicy Popped Chip Snacks
Spicy Popped Chip Snacks
The New Popchips Cheddar & Jalapeño Snack is Balanced
Chip-Filled White Chocolates
Chip-Filled White Chocolates
MilkBoy's White Chocolate Bar Combines Blue Potato Chips & Sea Salt
Snack-Sized Dessert Popcorns
Snack-Sized Dessert Popcorns
The Butterkist Toffee Grab Bag Popcorn is Ready to Eat Anywhere
Southern Recipe-Inspired Chips
Southern Recipe-Inspired Chips
The Pringles Nashville Hot Chicken Chips are Loaded with Seasoning
Streaming-Friendly Popcorn Snacks
Streaming-Friendly Popcorn Snacks
These Epic Popcorn Tubs Have Been Developed for Binge Watchers
Savory Dual-Flavor Chips
Savory Dual-Flavor Chips
The Doritos Collisions are Packed with Two Bold Flavors Per Bag
Bourbon-Infused Snack Chips
Bourbon-Infused Snack Chips
The Burts Chips Jim Beam Original BBQ Crisps are Flavorful
Baked Veggie-Based Snack Chips
Baked Veggie-Based Snack Chips
The New Bare Snacks Vegetable Chips Come in Three Varieties
Pop Art-Branded Bean Chips
Pop Art-Branded Bean Chips
The Rude Health 'Cornitas' are a Satisfying New Snack Option
Gourmet Fish Skin Snacks
Gourmet Fish Skin Snacks
'Hou Sek' Makes Salted Egg Fish Skin and Potato Crisps
Cabernet Peppercorn Biscuits
Cabernet Peppercorn Biscuits
Janis & Melanie's Cabernet Wine Biscuits Pair with Salad, Soup & More
Toast-Flavored Chocolate Bars
Toast-Flavored Chocolate Bars
Wild Ophelia Created an Empowering 'Hazelnut Cocoa Toast' Confection
Crunchy Flavor-Packed Bean Snacks
Crunchy Flavor-Packed Bean Snacks
The Good Bean Chickpea Snacks are High in Fiber and Low in Fat
Limited-Edition Fruit Chips
Limited-Edition Fruit Chips
Bare Snacks' Newest Product Combines Three Kinds of Baked Fruit
Branded Baseball Snacks
Branded Baseball Snacks
The Utz x Major League Baseball Snacks Celebrate America's Pastime
Travel Discount Snack Promotions
Travel Discount Snack Promotions
Walkers is Offering 25% Off Virgin Experience Days with Purchase
Egg White Chips
Egg White Chips
Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients
Organic Vitamin-Enriched Popcorns
Organic Vitamin-Enriched Popcorns
The VitaPOP Popcorn is Packed with 15 Vitamins
Chocolate-Infused Popcorns
Chocolate-Infused Popcorns
The Propercorn Chocolate Popcorn is Sweet, Savory and Satisfying
Artist-Designed Popcorn Packaging
Artist-Designed Popcorn Packaging
Propercorn's Refreshed Packages Spotlight Global Illustrators
Ocean-Inspired Snack Chips
Ocean-Inspired Snack Chips
The New Cape Cod Waves Potato Chips Have a Rigid, Thick-Cut Style
Piquant Seasoning Snack Chips
Piquant Seasoning Snack Chips
The On The Border Taste of Tajín Clásico Tortilla Chips are Zesty
Microwaveable Mexican Snack Chips
Microwaveable Mexican Snack Chips
The Hola Nola Foods Red Beans & Rice Chips are Satisfying
Protein-Packed Snack Chips
Protein-Packed Snack Chips
The Protes Chips Contain 15 Grams of Protein Per Serving
Spice-Intensifying Snack Chips
Spice-Intensifying Snack Chips
The Doritos Blaze Chips Get Spicier as You Snack on Them
Crowdsourced Snack Campaigns
Crowdsourced Snack Campaigns
Walkers is Urging Fans to Vote and Save Beloved Potato Chip Flavors
Sandwich-Inspired Potato Chips
Sandwich-Inspired Potato Chips
Walkers' Potato Chip Snack Line Takes Inspiration from Sandwiches