Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Walkers' Potato Chip Snack Line Takes Inspiration from Sandwiches

 - Sep 10, 2016
References: walkers & metro
As well as being classic sandwich ingredients, Ham & Mustard, Roast Chicken & Mayonnaise and Cheese, Cucumber & Salad Cream also happen to be some of the new potato chip snack flavors from Walkers (known in North America as Lay's). In total, there are six limited-edition flavors that are being launched by Walkers in collaboration with Heinz.

The all-new "sarnie" (English slang for sandwich) flavors are being supported by a sandwich pop-up that allows visitors to build their own sandwich, which is served with a side of chips.

In the snacking category, it's becoming quite common to see flavors that take inspiration from full-sized lunch and dinner meals, particularly because many busy people are adopting frequent snacking rituals and fewer sit-down meals.