The On The Border Taste of Tajín Clásico tortilla chips have been unveiled as a new snack that is inspired by classic textures and flavors for consumers of all varieties to enjoy.
The chips have been created through a partnership between Truco Enterprises and the Mexican seasoning brand Tajín to create a piquant snack that is tasty and satisfying. The snack is made without the use of artificial preservatives and colors or hydrogenated oils, while also boasting a vegan profile that will be appreciated by those who follow this kind of diet.
The On The Border Taste of Tajín Clásico tortilla chips come in a 'Chili & Lime' flavor that will be made available starting in March of this year at 7-Eleven locations in the US.
Image Credit: FoodBev Media
Key Themes Behind This Trend
- Alternative Snacks with Unique Flavors
- An opportunity exists for food companies to create snacks with distinct flavor pairings that cater to consumer's evolving taste preferences.
- Healthy and Plant-based Snacking
- Companies can innovate by developing snacks that are plant-based, vegan, and naturally preserved without sacrificing flavor.
- Branded Partnerships
- Collaborations between food brands, whether for unique flavor profiles or to capitalize on popular seasoning brands, can result in successful product launches.
Where This Applies
- Food and Beverage
- Manufacturers and producers can capitalize on functional snacking by developing new lines or partnering with complementary businesses.
- Retail and Convenience Stores
- Retailers can expand their snack sections with unique, plant-based, and healthy alternatives that appeal to consumers' taste preferences.
- Seasoning and Spice
- Seasoning brands can partner with food companies to expand their market reach and capitalize on consumers' interest in new flavors and unique taste combinations.
