The Rude Health 'Cornitas' have been announced by the brand as a new snack that will provide consumers with a healthier way to satisfy their presence for crunchy, salty indulgences.
The chips have packaging created by Irving & Co that puts a focus on pop art imagery to make them instantly stand out on store shelves and draw in consumers who might not be familiar with the brand. The snacks consist of two variations that are made with black beans and chickpeas and lentils, respectively.
The Rude Health 'Cornitas' snack chips and packaging convey a sense of playfulness when it comes to consumer packaged goods that speaks to the growing preference amongst shoppers for healthy foods that put a focus on style and flavor.
Key Themes Behind This Trend
- Pop Art Packaging
- Opportunity for brands to use pop art-inspired packaging to attract consumers and stand out on store shelves.
- Healthier Snack Alternatives
- Demand for snack options made with black beans, chickpeas, and lentils to satisfy consumers' craving for crunchy, salty indulgences.
- Playful Consumer Packaged Goods
- Growing preference for fun and playful packaging designs in the healthy food industry.
Where This Applies
- Snack Food
- Opportunity for snack food companies to develop innovative products using black beans, chickpeas, and lentils in response to consumer demand for healthier options.
- Packaging Design
- Opportunity for packaging design companies to create eye-catching pop art-inspired designs that help brands differentiate themselves and attract consumers.
- Health Food
- Opportunity for health food companies to create fun and playful snack options that combine style and flavor to cater to the growing demand for healthier choices.
