Luxe High-Performance

High fashion sneakers evolve from mere aesthetics to high-function

Implications - Upscale fashion brands are beginning to expand sneaker offerings with new high-performance designs incorporating rugged materials and professional features. This advancement speaks to the continued fascination with athletic motifs by all manner of fashion brands and the new expectation around the ability of a piece outside of mere aesthetics.

Workshop Question - How can a product offering more closely associated with style-motivated purchases be redesigned with a new emphasis on high-performance?
SCORE 8
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40,387 Total Clicks
Apr 18 - Oct 18
This Quarter and Hot
FashionHip FashionShoes
Featured Examples
Exclusive In-Store Sneakers - The Exclusive 'Balenciaga Track' Can Only Be Bought by Appointment
SCORE 9
This Year and V. Hot 3,482 Clicks Pub: Aug 25, 18
Exclusive In-Store Sneakers
The Exclusive 'Balenciaga Track' Can Only Be Bought by Appointment
The Balenciaga Track sneakers are the newest pair of chunky luxury sneakers, but only a few consumers will be able to get their hands on the exclusive style due to the way they are being sold by the... [More]
Heavy Traction Sock-Like Shoes - Maison Margiela Introduces a New Iteration of its Security Sneaker
SCORE 8
This Quarter and Hot 1,110 Clicks Pub: Oct 18, 18
Heavy Traction Sock-Like Shoes
Maison Margiela Introduces a New Iteration of its Security Sneaker
Luxury fashion house Maison Margiela introduces a new iteration of its Security sneaker, bringing the silhouette up higher in contrast to the chunkier low-cut version. The new variation is finished... [More]
Luxe Branded-Sole Sneakers - Chanel's New Sneakers Boast a Premium Mix of Textile Materials
SCORE 8.3
This Quarter and Hot 1,148 Clicks Pub: Oct 22, 18
Luxe Branded-Sole Sneakers
Chanel's New Sneakers Boast a Premium Mix of Textile Materials
Chanel’s new sneakers recently made their debut—and have yet to be named—and the outsoles constructed from rubber are the highlight. The sneakers boast design cues similar to Nike’s... [More]
High-Fashion Athletic Sneakers - The Louis Vuitton V.N.R. Style Costs an Extravagant $1,170
SCORE 5.7
This Year and Warm 1,323 Clicks Pub: Apr 25, 18
High-Fashion Athletic Sneakers
The Louis Vuitton V.N.R. Style Costs an Extravagant $1,170
With the rise of athleisure and sneaker culture, high-performance footwear has become a fashion staple for many consumers—and the Louis Vuitton V.N.R is a new style for affluent consumers. The V.... [More]
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