Category
Fashion
Scaled Restraint
Trend cluster
Category
Luxe
High-Performance
High fashion sneakers evolve from mere aesthetics to high-function.
5.3
Trend score
Trend
What is the Luxe High-Performance trend?
Luxe High-Performance: Upscale fashion brands are beginning to expand sneaker collections with new high-performance designs, incorporating rugged materials and professional features. As a result, these offerings provide enhanced support and comfort for consumers.
Insight
The consumer insight behind the Luxe High-Performance trend
Those who have a dynamic lifestyle are placing emphasis on comfortability in what they wear. Coupled with a desire for items that fit one's personal brand and status, many seek to strike a balance between outward aesthetics and high-performance functionality. In doing so, individuals feel not only seen for their style in public, but also more confident as they maintain the support and comfort their body needs on a day-to-day basis.
Trend themes
Themes within the Luxe High-Performance trend
Three behaviours holding the trend together01
High-Performance Fashion Sneakers
Fashion brands are beginning to expand sneaker collections with professional features and rugged materials to provide enhanced comfort and support, balancing style and functionality.
02
Fashionable Exclusivity
Exclusive availability through appointments and to affluent consumers only is becoming more prevalent, creating demand through perceived value and creating a sense of exclusivity.
03
Luxe Branded-Sole Sneakers
Luxury fashion brands are incorporating premium materials like lambskin and wool to create a mix of textile clothing for sneakers, with the iconic brand logos on rubber waffle soles.
Industry implications
What the Luxe High-Performance trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry has the opportunity to develop high-performance sneakers with professional features and rugged materials to provide enhanced comfort and support while balancing style and functionality.
For
Luxury Goods Industry
The luxury goods industry can create exclusive availability through appointments and to affluent consumers only, resulting in perceived value and exclusivity through limited availability.
For
Sportswear Industry
The sportswear industry can incorporate premium materials like lambskin and wool to create a mix of textile clothing for sneakers, embellished with the iconic logo on rubber waffles soles, making the sneakers fashionable and functional.
Workshop question
How can a product offering more closely associated with style-motivated purchases be redesigned with a new emphasis on high-performance?
Trend signals
Trend signals for Luxe High-Performance
Trend score 5.3 out of 10, from popularity 73%, activity 78%, freshness 8%.
Popularity73%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxe High-Performance trend
4 featured examples from Apr 26 to Oct 22, 2018CategoryBusiness
Exclusive In-Store Sneakers
The Exclusive 'Balenciaga Track' Can Only Be Bought by Appointment
Disruptive innovation opportunity: Luxury fashion brands can explore exclusive in-store sneaker releases to provide a unique shopping experience and attract high-end consumers see…
CategoryFashion
Heavy Traction Sock-Like Shoes
Maison Margiela Introduces a New Iteration of its Security Sneaker
Disruptive innovation opportunity: Integrate innovative materials and designs to create unique and luxurious fashion items.
CategoryLuxury
Luxe Branded-Sole Sneakers
Chanel's New Sneakers Boast a Premium Mix of Textile Materials
Brands in the fashion and luxury goods industry can explore opportunities to create premium-material sneakers with branded soles for affluent consumers.
CategoryFashion
High-Fashion Athletic Sneakers
The Louis Vuitton V.N.R. Style Costs an Extravagant $1,170
Disruptive innovation opportunity: Integrating athletic elements into luxury fashion brands to appeal to the athleisure market.
