Wild Ophelia, which is described as the "spirited younger sister of Vosges Haut-Chocolat," was recently recognized in the 2018 Most Innovative New Product Awards by the National Confectioners Association at the Sweets & Snacks Expo. Vosges Haut-Chocolat named the recipient of a Small Business Innovator Award for its Wild Ophelia Hazelnut Cocoa Toast, an indulgently flavored 41% milk chocolate bar.
Wild Ophelia sets itself apart by spotlighting fair trade, non-GMO chocolate and reinterpreting classic American flavors, such as peanut butter and potato chip. To support the next generation of young Americans, Wild Ophelia puts a portion of its product sales toward the Wild Ophelia Accelerator Fund, which works to inspire, educate and support high school and college girls who dream of pursuing an entrepreneurial endeavor within the world of food.
Why This Trend Is Growing
- Innovative Confectionery Flavors
- Companies can explore creating chocolate bars with unexpected and unconventional flavors such as toast to attract consumers who seek unique experiences.
- Ethical and Empowering Branding
- Companies can align their brand with a meaningful cause and contribute to creating a better world while differentiating themselves from competitors.
- Supporting Young Entrepreneurs
- Companies can invest in the future of their industry by supporting and providing resources for young entrepreneurs and innovators to grow within the field.
Industries Being Reshaped
- Confectionery
- Confectionery companies can innovate by introducing new flavors and using more ethical sourcing to differentiate themselves in the market and appeal to consumers who value sustainability and socially responsible practices.
- Branding and Marketing
- Companies focused on branding and marketing can help their clients create authentic and empowering stories that resonate with their audience and inspire positive change.
- Entrepreneurship Development
- Organizations and companies that support entrepreneurship development can empower young people to pursue their dreams and make a positive impact on the world while promoting innovation and growth in various industries.
