The Doritos Blaze Chips Get Spicier as You Snack on Them

 - Jan 7, 2018
References: fritolay & chewboom
The Doritos Blaze snack chips have been unveiled by Frito-Lay as the latest creation that will offer a satisfyingly spicy experience that is unlike other options presently on the market.

Rather than simply being spicy, the chips are reported to have a "complex flavor and heat that builds as you crunch." This means that the more you eat of the snacks, the spicier they'll get to create a taste experience that is different for everyone.

The Doritos Blaze snack chips are branded with thermal imaging photos across the bag to convey a sense of intensifying and varying heat level, depending on the person. The spice on the chips is achieved with onion powder, garlic powder, jalapeño pepper powder and tomato powder ingredients.