Streetwear pop-up have become a popular style of retail in the last few years as the activations offer unique experiences for a limited time. This speaks to the consumer who wishes to not only wear the brand but also have a more immerse and in-depth perception of it.
'KEEP ROLLING' is the name given to an arty streetwear pop-up in Taiwan. The contents of the temporary retail placement boast a collaboration between adidas Originals and DESCENDANT who worked together on a range of "graphic tees, tracksuits, and [...] hybrid sneakers." The footwear highlight boasts a fusion of the sportswear brand's iconic Campus and Rivalry silhouettes.
The 'KEEP ROLLING' streetwear pop-up is open to the public for a limited time -- until November 17th, and it is set in Taiwan's INVINCIBLE.
Image Credit: INVINCIBLE