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Arty Streetwear Pop-Ups

The Adidas Originals x DESCENDANT Collaboration is Titled 'KEEP ROLLING'

— November 4, 2019 — Fashion
Streetwear pop-up have become a popular style of retail in the last few years as the activations offer unique experiences for a limited time. This speaks to the consumer who wishes to not only wear the brand but also have a more immerse and in-depth perception of it.

'KEEP ROLLING' is the name given to an arty streetwear pop-up in Taiwan. The contents of the temporary retail placement boast a collaboration between adidas Originals and DESCENDANT who worked together on a range of "graphic tees, tracksuits, and [...] hybrid sneakers." The footwear highlight boasts a fusion of the sportswear brand's iconic Campus and Rivalry silhouettes.

The 'KEEP ROLLING' streetwear pop-up is open to the public for a limited time -- until November 17th, and it is set in Taiwan's INVINCIBLE.


Image Credit: INVINCIBLE
Trend Themes
1. Streetwear Pop-ups - The trend of streetwear pop-ups offers unique retail experiences for limited periods, appealing to consumers who seek immersive brand experiences.
2. Collaborative Streetwear Collections - Collaborations between brands, such as adidas Originals and DESCENDANT, result in innovative streetwear collections that fuse iconic designs and create buzz in the market.
3. Artistic Retail Placements - The concept of arty streetwear pop-ups, like 'KEEP ROLLING,' combines art and fashion to create visually appealing retail environments that attract consumers seeking a more immersive shopping experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend of streetwear pop-ups and collaborate with artists, designers, and other brands to create unique shopping experiences that increase consumer engagement.
2. Footwear - The footwear industry has an opportunity to explore innovative designs and collaborations, like the fusion of iconic silhouettes seen in the adidas Originals x DESCENDANT collection, to create disruptive products and generate excitement among consumers.
3. Experience-based Marketing - The trend of arty streetwear pop-ups presents opportunities for marketing and advertising agencies to create immersive brand experiences and engage consumers through temporary retail activations that capture attention and drive sales.
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