Dior introduces its Pre-Fall 2019 menswear collection designed by Kim Jones with a beautifully captured lookbook shot by Steven Meisel. The range spotlights a selection of outerwear goods, suits, trousers, footwear, shirts, accessories, and more.
The seasonal pieces made its original debut back in November last year during a Kim Jones presentation, with the show set with metallic walls and colorful laser beams. The editorial follows the same sci-fi theme with collaborative efforts by Hajime Sorayama, a Japanese artist. The campaign follows his work and own iteration of the fashion house's logo reimagined to be a metallic version with a hypnotic eye replacing the "O." This is also seen adorning a selection of fashion designs as well, including the turtleneck sweater, saddle bag, and trench coat.
Image Credit: Steven Meisel
Key Themes Behind This Trend
- Sci-fi Fashion
- The integration of sci-fi elements in fashion editorials presents an opportunity for designers to explore futuristic designs and materials.
- Collaborative Campaigns
- Collaborating with artists like Hajime Sorayama allows fashion brands to create unique and eye-catching campaigns that attract attention.
- Metallic Accents
- Using metallic accents in fashion designs and accessories adds a futuristic and visually appealing element to the collection.
Where This Applies
- Fashion
- Fashion brands can leverage the sci-fi trend to create innovative designs that appeal to consumers looking for futuristic and unconventional looks.
- Art
- Artists like Hajime Sorayama have the opportunity to expand their reach and showcase their work by collaborating with fashion brands for campaigns.
- Photography
- Photographers like Steven Meisel can experiment with unique concepts and visuals when shooting fashion editorials that incorporate sci-fi elements.
