The Complexion Perfection Pre-Makeup Base is a new Huda Beauty product that is being touted as one that has an ultra-hydrating, smooth and silky formula that boasts the ability to blur fine lines and wrinkles.
The product includes antioxidant-rich rosehip oil and has the potential to double as a lightweight moisturizer as it is so nourishing to the skin. As well as being able to use the priming base straight on one's skin, consumers may make their own BB cream by combining the product with a foundation.
The idea for the Complexion Perfection Pre-Makeup Base came to Huda Beauty founder Huda Kattan after she experimented with Vagisil as a makeup primer. As such, the new primer formula actually includes Vagisil's key ingredient, dimethicone, which is known for its ability to diminish fine lines and even out the skin's texture.
Why This Trend Is Growing
- Ultra-hydrating Makeup Primers
- Opportunity for creating makeup primers with ultra-hydrating formulas that blur fine lines and wrinkles.
- DIY BB Cream
- Opportunity to develop products or guides that enable consumers to create their own BB creams by combining priming bases with foundations.
- Incorporating Unconventional Ingredients
- Opportunity for cosmetics brands to experiment with and incorporate unconventional ingredients into their formulas, such as dimethicone from Vagisil.
Industries Being Reshaped
- Cosmetics
- Cosmetics industry can explore the development of ultra-hydrating primers and DIY BB cream products.
- Skincare
- Skincare industry can leverage the trend of ultra-hydrating makeup primers as lightweight moisturizers.
- Beauty Blogging
- Opportunity for beauty bloggers to showcase and review makeup primers with unconventional ingredients.
