Sleep product companies minimize environment impact to cater to the eco-conscious
Trend - As concerns related to climate change continue to mount, more and more companies are setting themselves apart from competitors by pivoting to an eco-friendly approach. One of the more recent iterations of this shift has been in the bedding and mattress space.
Insight - As consumers now have a greater understanding of how production and consumption negatively impacts their environment, they're more likely to feel guilt when it comes to shopping. For many who have the means, they're looking for ways to align their eco-related values with their purchase habits--in everything from everyday purchases to more expensive investment pieces.
Insight - As consumers now have a greater understanding of how production and consumption negatively impacts their environment, they're more likely to feel guilt when it comes to shopping. For many who have the means, they're looking for ways to align their eco-related values with their purchase habits--in everything from everyday purchases to more expensive investment pieces.
Workshop Question - How could your brand use an eco-friendly approach in order to set itself apart from its competitors?
Trend Themes
1. Eco-friendly Approach - Mattress companies are shifting to an eco-friendly approach due to climate change concerns.
2. Direct-to-consumer Market - Tow and Line French Linen Bedding speaks to the growing direct-to-consumer market to offer premium products at a cost-effective price point.
3. Socially Responsible Production - Parachute is a socially responsible bedding company that puts emphasis on high-quality materials and sustainable futures.
Industry Implications
1. Bedding and Mattress - Eco-friendly and sustainable bedding and mattress companies are in high demand.
2. Textile Waste - Circular subscription programs and recycling initiatives are addressing the textile waste problem.
3. Direct-to-consumer - Direct-to-consumer bedding and mattress brands are disrupting the traditional retail industry.
4 Featured, 36 Examples:
109,455 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:
