Sleep product companies minimize environment impact to cater to the eco-conscious
Trend - As concerns related to climate change continue to mount, more and more companies are setting themselves apart from competitors by pivoting to an eco-friendly approach. One of the more recent iterations of this shift has been in the bedding and mattress space.
Insight - As consumers now have a greater understanding of how production and consumption negatively impacts their environment, they're more likely to feel guilt when it comes to shopping. For many who have the means, they're looking for ways to align their eco-related values with their purchase habits--in everything from everyday purchases to more expensive investment pieces.
Insight - As consumers now have a greater understanding of how production and consumption negatively impacts their environment, they're more likely to feel guilt when it comes to shopping. For many who have the means, they're looking for ways to align their eco-related values with their purchase habits--in everything from everyday purchases to more expensive investment pieces.
Workshop Question - How could your brand use an eco-friendly approach in order to set itself apart from its competitors?
4 Featured, 36 Examples:
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Date Range:
Oct 17 — Oct 18
Trending:
Mild
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