Sleep product companies minimize environment impact to cater to the eco-conscious
Implications - As concerns related to climate change continue to mount, more and more companies are setting themselves apart from competitors by pivoting to an eco-friendly approach. One of the more recent iterations of this shift has been in the bedding and mattress space, showing that consumers who have the means are willing to prioritize their values even when it comes to more mundane, everyday items like bedding.
Workshop Question — How could your brand use an eco-friendly approach in order to set itself apart from its competitors?
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