This circular subscription program is described as "a Netflix for bedding" that gives your bed linens new life. Home brand Coyuchi employs an initiative called Coyuchi for Life that addresses the ten million tonnes of textile waste that go to landfills every year.
In an effort to change the way people consume, specifically when it comes to your old sheets, they offer new organic cotton linens every month. Customers can pick the color, size and style of their towels, sheets and duvet covers and how often they come (6, 12 or 24 months). When you are done with them, you send them back to Coyuchi. They renew, upcycle or recycle them with their circular subscription program.