Products are designed to combat cellular deterioration due to technology exposure
Trend - Most forms of technology like cell phones and computers emit a blue light that's harmful to the vision of consumers. Brands are combating this ailment with protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health.
Insight - Given the contemporary climate which places a premium on health and wellness, consumers are wary of factors that have a negative effect on their bodies. Thanks to increasing awareness, the focus here is as cohesive as possible. As a result, the modern consumer is not just concerned about environmental polluters but is also cognizant of the consequences of prolonged use of technology, which is a daily must for many individuals and professionals.
Insight - Given the contemporary climate which places a premium on health and wellness, consumers are wary of factors that have a negative effect on their bodies. Thanks to increasing awareness, the focus here is as cohesive as possible. As a result, the modern consumer is not just concerned about environmental polluters but is also cognizant of the consequences of prolonged use of technology, which is a daily must for many individuals and professionals.
Workshop Question - How can your brand encourage its consumer to adopt a more health-focused lifestyle?
Trend Themes
1. Blue Light Blocking Technology - Brands are combating the harmful effects of blue light emitted by technology through protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health.
2. Increased Health and Wellness Awareness - The contemporary climate places a premium on health and wellness, making consumers increasingly concerned about factors that have a negative effect on their bodies.
3. Demand for Products Addressing Health Problems Related to Technology - The increasing amount of time consumers are spending using technology creates demand for products like blue light-filtering eyewear, monitors, and light bulbs that can combat technology-related health problems.
Industry Implications
1. Technology - As technology use increases, there is a need for products that reduce the negative impact of prolonged exposure, such as blue light filter technology.
2. Health and Wellness - Consumers are increasingly focused on their health and wellness and are therefore seeking products that have a positive impact on their physical and mental wellbeing.
3. Consumer Electronics - The demand for products like blue light-filtering eyewear and monitors is increasing as consumers spend more time using digital devices, creating opportunities for innovation and development in consumer electronics.
