Category
Tech
Delegated Interfaces
Trend cluster
Category
Blue-Hued
Safety
Products are designed to combat cellular deterioration due to technology exposure.
3.8
Trend score
Trend
What is the Blue-Hued Safety trend?
Blue-Hued Safety: Most forms of technology like cell phones and computers emit a blue light that's harmful to the vision of consumers. Brands are combating this ailment with protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health.
Insight
The consumer insight behind the Blue-Hued Safety trend
Given the contemporary climate which places a premium on health and wellness, consumers are wary of factors that have a negative effect on their bodies. Thanks to increasing awareness, the focus here is as cohesive as possible. As a result, the modern consumer is not just concerned about environmental polluters but is also cognizant of the consequences of prolonged use of technology, which is a daily must for many individuals and professionals.
Trend themes
Themes within the Blue-Hued Safety trend
Three behaviours holding the trend together01
Blue Light Blocking Technology
Brands are combating the harmful effects of blue light emitted by technology through protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health.
02
Increased Health and Wellness Awareness
The contemporary climate places a premium on health and wellness, making consumers increasingly concerned about factors that have a negative effect on their bodies.
03
Demand for Products Addressing Health Problems Related to Technology
The increasing amount of time consumers are spending using technology creates demand for products like blue light-filtering eyewear, monitors, and light bulbs that can combat technology-related health problems.
Industry implications
What the Blue-Hued Safety trend means for industry
Where the trend changes the playbookFor
Technology
As technology use increases, there is a need for products that reduce the negative impact of prolonged exposure, such as blue light filter technology.
For
Health and Wellness
Consumers are increasingly focused on their health and wellness and are therefore seeking products that have a positive impact on their physical and mental wellbeing.
For
Consumer Electronics
The demand for products like blue light-filtering eyewear and monitors is increasing as consumers spend more time using digital devices, creating opportunities for innovation and development in consumer electronics.
Workshop question
How can your brand encourage its consumer to adopt a more health-focused lifestyle?
Trend signals
Trend signals for Blue-Hued Safety
Trend score 3.8 out of 10, from popularity 60%, activity 46%, freshness 8%.
Popularity60%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blue-Hued Safety trend
4 featured examples from Mar 31 to Oct 23, 2018CategoryLifestyle
Health-Conscious Light Bulbs
The SimpleBulb Bedtime Bulb Has LessBlue Technology
The lighting industry can seize the disruptive innovation opportunity by developing more advanced blue light-reducing technologies.
CategoryLifestyle
Digital Light-Filtering Eyewear
The Modern Carry Blue Light Blocking Glasses Keep Eyes Comfortable
Innovative materials and new products designed to meet the growing demand for digital light-filtering eyewear.
CategoryArt & Design
Style-Centric Computer Glasses
Barner 2.0 Protects Eyes from Blue Light Emitted by Digital Devices
Innovative opportunities for the eyewear industry to create fashionable, high-quality lenses that protect users' eyes from blue light emissions from digital devices.
CategoryTech
Blue Light-Limiting Monitors
The NEC MultiSync EA271Q Monitor is Focused on Eye Health
Companies in the technology hardware industry can explore opportunities to develop and market monitors with advanced blue light-filtering and eye-friendly functionalities.
