Crypotocurrencies take on or are attached to environmental causes
Trend - The cryptocurrency industry is merging with eco-friendly consumption and production, giving consumers distinct incentives to invest in these digital assets. By pairing themselves with environmentally friendly practices, cryptocurrency startups are able to align themselves with both future-focused investing and consumption habits.
Insight - People are increasingly concerned with and pointing out the inequities and harm that capitalist systems have caused, and are looking for ways to align their consumption habits with their moral values. Brands that align with causes like environmental protection and equality are increasingly being considered when consumers choose to purchase or invest in a brand's products and assets.
Insight - People are increasingly concerned with and pointing out the inequities and harm that capitalist systems have caused, and are looking for ways to align their consumption habits with their moral values. Brands that align with causes like environmental protection and equality are increasingly being considered when consumers choose to purchase or invest in a brand's products and assets.
Workshop Question - How could your brand utilize cryptocurrency, or align itself with more future-focused business and consumption practices?
