The influence of anime aesthetics and characters is on the rise in North America
Trend - The incorporation of anime themes and designs into mainstream North American products, typically unassociated with the anime industry itself, is on the rise. These style sensibilities are present in everything from marketing campaigns to physical products.
Insight - Even though Millennials have reached adulthood, much of their preferences and personal aesthetics are tied to nostalgia from their childhood. Many seek products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times. In addition, consumers often opt-in for products with aesthetics that influenced them, paying homage to their formative years, and feeling better connected to communities that were brought up in similar ways.
Insight - Even though Millennials have reached adulthood, much of their preferences and personal aesthetics are tied to nostalgia from their childhood. Many seek products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times. In addition, consumers often opt-in for products with aesthetics that influenced them, paying homage to their formative years, and feeling better connected to communities that were brought up in similar ways.
Workshop Question - Conceptualize an anime-influenced campaign, product, or service that your brand could deliver to consumers.
Trend Themes
1. Nostalgia Marketing - Millennials prefer products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times.
2. Anime-inspired Fashion - Anime aesthetics and characters are influencing mainstream fashion, inspiring designs that are catered to younger generations.
3. Anime-inspired Campaigns - Companies are incorporating anime-inspired themes into their promotional campaigns to appeal to younger demographics and demonstrate a unique creative style.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate anime-inspired aesthetics and characters into their designs to appeal to younger generations and demonstrate their unique creative style.
2. Marketing Industry - The marketing industry can implement a nostalgia marketing strategy to appeal to Millennials seeking products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times.
3. Beauty Industry - The beauty industry can use anime-inspired themes in their campaigns to appeal to younger demographics while showcasing unique creative designs and products.
5 Featured, 39 Examples:
160,396 Total Clicks
Date Range:
Jan 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:
