Category
Fashion
Scaled Restraint
Trend cluster
Category
Anime
Influence
The influence of anime aesthetics and characters is on the rise in North America.
4.1
Trend score
Trend
What is the Anime Influence trend?
Anime Influence: The incorporation of anime themes and designs into mainstream North American products, typically unassociated with the anime industry itself, is on the rise. These style sensibilities are present in everything from marketing campaigns to physical products.
Insight
The consumer insight behind the Anime Influence trend
Even though Millennials have reached adulthood, much of their preferences and personal aesthetics are tied to nostalgia from their childhood. Many seek products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times. In addition, consumers often opt-in for products with aesthetics that influenced them, paying homage to their formative years, and feeling better connected to communities that were brought up in similar ways.
Trend themes
Themes within the Anime Influence trend
Three behaviours holding the trend together01
Nostalgia Marketing
Millennials prefer products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times.
02
Anime-Inspired Fashion
Anime aesthetics and characters are influencing mainstream fashion, inspiring designs that are catered to younger generations.
03
Anime-Inspired Campaigns
Companies are incorporating anime-inspired themes into their promotional campaigns to appeal to younger demographics and demonstrate a unique creative style.
Industry implications
What the Anime Influence trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can incorporate anime-inspired aesthetics and characters into their designs to appeal to younger generations and demonstrate their unique creative style.
For
Marketing Industry
The marketing industry can implement a nostalgia marketing strategy to appeal to Millennials seeking products that mirror their earlier life experiences, allowing them to reminisce and feel closer to simpler times.
For
Beauty Industry
The beauty industry can use anime-inspired themes in their campaigns to appeal to younger demographics while showcasing unique creative designs and products.
Workshop question
Conceptualize an anime-influenced campaign, product, or service that your brand could deliver to consumers.
Trend signals
Trend signals for Anime Influence
Trend score 4.1 out of 10, from popularity 56%, activity 58%, freshness 8%.
Popularity56%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anime Influence trend
5 featured examples from Jan 30 to Oct 19, 2018CategoryFashion
Loud Mixed Fashion Runways
MSGM Channels a Number of Inspirations for the Spring/Summer 2019 Line
Identify disruptive innovation opportunities in the fashion industry by embracing mixed fashion designs and incorporating references from various sources.
CategoryFashion
Anime-Inspired Streetwear
GCDS' Pokemon-Themed Apparel Drew Praise at Milan Fashion Week
The fashion industry can reach new markets through innovative streetwear designs inspired by popular culture, while also captivating younger audiences.
CategoryFashion
Anime-Inspired Skincare Campaigns
The Body Shop Anthropomorphized Its Sumptuous Cleansing Butter
Skincare brands can explore incorporating anime-inspired elements into their products and campaigns to attract younger consumers with a love for anime.
CategoryArt & Design
Colorful Cartoon-Inspired Cabinets
Adam Nathaniel Furman's Furniture is Fun and Japanese-Inspired
Incorporating cartoon-inspired designs and unique, Japanese-inspired styles could disrupt the traditional furniture industry and appeal to younger consumers.
CategoryFashion
Anime-Inspired Sneaker Series
ASICS and Foot Locker Teamed Up to Create 'The Sun and The Snake'
Companies can make exclusive collections with unique campaigns to differentiate themselves from competitors and draw in young consumers with a strong marketing strategy.
