Fashion label CURLY released a refined lookbook for its Spring/Summer 2019 Japanese-style apparel for men and the offerings are a balanced mix of sturdy minimalism and custom pattern designs. The capsule definitely boasts an elevated aesthetic — from slim-fitting pants that are cropped at the ankle to chromatic slouchy zip-up hoodies that double as a weather-resistant shield.
The 2019 Japanese-style apparel is extremely well-curated to match the needs and fashion-forward presence of the contemporary male. In addition, CURLY ensures that its garments are treated with the utmost care for detail and material. Hence, the label's Spring/Summer 2019 collection is "crafted in local factories to [...] exact specifications."
Key Themes Behind This Trend
- Elevated Japanese-style Apparel
- Opportunity for fashion brands to create elevated and refined Japanese-style apparel for men with a balanced mix of minimalism and custom patterns.
- Craftsmanship and Attention to Detail
- Disruptive innovation opportunity lies in incorporating meticulous craftsmanship and attention to detail in the production of apparel.
- Weather-resistant Fashion
- The development of fashion items, like slouchy zip-up hoodies, that serve a dual purpose of style and weather-resistance presents a disruptive innovation opportunity.
Where This Applies
- Fashion Design
- Fashion designers can explore creating Japanese-style apparel for men that combine minimalism and custom patterns.
- Apparel Manufacturing
- Opportunity to leverage local factories to produce apparel with exact specifications, emphasizing craftsmanship and attention to detail.
- Outdoor Fashion
- Disruptive innovation opportunity lies in the development of weather-resistant fashion items, like zip-up hoodies, that cater to the needs of fashion-forward individuals.
