Although the details concerning the adidas and Dragon Ball Z collaboration are still limited, images that show the packaging that the exclusive designs will come in have now been released.
As Highsnobiety reports, the packages will host the ZX 500 RM 'Goku' and Yung-1 'Frieza' models, with each one expected to retail for $150 USD each. In addition to the anime-themed sneakers, consumers can expect a corresponding figurine to be included with their purchase.
The packaging features a sleek design, with the boxes overtaken by a matte black, which is accented by colorful images of the characters on the sides of the boxes, as well as Dragon Ball Z's branding.
Image Credit: Twitter / Sole Savy
What's Driving This Trend
- Anime-inspired Packaging
- Opportunity for brands to create unique and collectible packaging that appeals to fans of anime culture.
- Collaboration Merchandise
- Trend of combining two brands to create exclusive merchandise that rapidly sells out and satisfies fans of both.
- Limited Edition Collectibles
- Growing demand for limited edition merchandise and collectibles that will appeal to avid fans of popular culture.
Who This Affects Most
- Fashion Retail
- Opportunity for brands to create special edition merchandise packaging that drives sales and customers’ brand affinity.
- Entertainment
- Opportunity for entertainment companies to partner with apparel brands for unique and exclusive merchandise to cross-promote brands and entertainment properties.
- Toys & Collectibles
- Opportunity to create exclusive and limited-edition collectibles with perfect-for-display packaging that appeals to anime, toy, and collectible enthusiasts.
