To kick off the launch of the Welcome to the Dojo collection of apparel and footwear, Foot Locker and ASICS launched an Anime-style series called 'The Sun and The Snake.'
This new collection pays tribute to ASICS' Japanese heritage and draws inspiration from the rising sun dojo and the snake dojo, where the path to becoming a samurai is initiated. In the anime-inspired digital series, fans may be able to recognize the voices of characters as Luka Sabbat, Princess Nokia and YFN Lucci. In all, five animated episodes are being released to offer an immersive look at the exclusive new Foot Locker collection through a unique storytelling format.
The first episode of The Sun and The Snake introduces fans to a samurai hero, who sets out on a quest to recover his stolen ASICSTIGER GEL-LYTE I sneakers.
Key Themes Behind This Trend
- Anime-inspired Marketing
- Providing creative digital content with anime-inspired visuals can draw in younger demographics and provide unique experiences for consumers.
- Collaboration Culture
- Collaborating on product lines with established brands can allow for co-branding and sharing of resources to make more targeted and unique offerings
- Heritage Appreciation
- Drawing inspiration from cultural heritage can create meaningful and respectful collections that are both educational and profitable.
Where This Applies
- Sporting Goods
- Companies can make exclusive collections with unique campaigns to differentiate themselves from competitors and draw in young consumers with a strong marketing strategy.
- Apparel
- Partnering with brands to incorporate a unique angle like an anime-inspired fashion line can draw in young consumers and provide the brand with unexpected collaborations.
- Entertainment
- Creating anime-inspired content as a marketing strategy or even as original content to promote products can add an interactive layer to a brand and create a unique experience for consumers.
