Onitsuka Tiger Launches the New 'Astro Boy' Apparel Collection
Kanesa David — January 22, 2024 — Fashion
References: onitsukatiger & hypebeast
Marking its 75th anniversary in style, Onitsuka Tiger unveils a groundbreaking collaboration with the iconic Astro Boy, coinciding with the beloved character's 100th anniversary. The collection comprises various pieces starring Astro Boy's original logo and designs across 43 items, ranging from tracksuits and shirts to hoodies, accessories, and two distinct footwear styles.
Serving as the face of the collection, the DENTIGRE PUFF BOOT and the MEXICO 66 SD sneakers are heavily inspired by Astro Boy's footwear in the show. The former boasts the characteristic chunky ankle-length silhouette of DENTIGRE, adorned with voluminous outsoles, paying homage to Astro Boy's iconic red boots. Meanwhile, the MEXICO 66 SD offers three captivating color options, each displaying a tonal palette.
The new Onitsuka Tiger x Astro Boy collaboration will be officially released on January 15.
Image Credit: Onitsuka Tiger, hypebeast, onitsukatiger
Serving as the face of the collection, the DENTIGRE PUFF BOOT and the MEXICO 66 SD sneakers are heavily inspired by Astro Boy's footwear in the show. The former boasts the characteristic chunky ankle-length silhouette of DENTIGRE, adorned with voluminous outsoles, paying homage to Astro Boy's iconic red boots. Meanwhile, the MEXICO 66 SD offers three captivating color options, each displaying a tonal palette.
The new Onitsuka Tiger x Astro Boy collaboration will be officially released on January 15.
Image Credit: Onitsuka Tiger, hypebeast, onitsukatiger
Trend Themes
1. Anime-inspired Retro Apparel - Onitsuka Tiger's collaboration with Astro Boy introduces a new range of retro apparel inspired by the iconic anime character.
2. Astro Boy 100th Anniversary Collection - Onitsuka Tiger celebrates the 100th anniversary of Astro Boy with a special collection featuring the character's original logo and designs.
3. Astro Boy Footwear Styles - The collaboration includes distinctive footwear styles inspired by Astro Boy's iconic red boots, such as the chunky ankle-length DENTIGRE PUFF BOOT and the sleek MEXICO 66 SD sneakers.
Industry Implications
1. Fashion and Apparel - The anime-inspired retro apparel trend opens up opportunities for fashion brands to collaborate with popular anime characters and incorporate their designs into clothing collections.
2. Licensing and Entertainment - The Astro Boy 100th anniversary collection demonstrates the potential for licensing and entertainment industries to commemorate iconic characters and create special merchandise collaborations.
3. Footwear and Sneaker Industry - The Astro Boy collaboration presents an opportunity for the footwear industry to create unique, nostalgia-inducing styles inspired by beloved animated characters.
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