Designer Kiko Kostadinov presented another range of workwear for the Spring/Summer 2019 season. The collection debuted through a show with the inspiration of 'The Happy End of Franz Kafla's Amerika.' This is an installation piece created by a German artist by the name of Martin Kippenberger -- it is an imagination of a fictional utopia of universal employment. The collection itself takes on the concept of relaxed silhouettes that are work-appropriate—this includes blazers and loose-fitting plaid suits.
Additionally, there are pieces that give off a utilitarian vibe, including bright orange high-vis items, relaxed trousers, tunic tops and robust dark-toned suits. It also showcases Kiko Kostadinov's collaboration project with footwear label ASICS, showing its purple and green sneakers.
Key Themes Behind This Trend
- Relaxed Silhouettes
- There is an opportunity for brands to innovate by creating workwear with relaxed silhouettes that are both comfortable and professional.
- Utilitarian Vibes
- Brands can explore the creation of utilitarian workwear that incorporates highly visible colors and functional features.
- Collaboration Projects
- Collaborations between fashion brands and footwear labels like Kiko Kostadinov's partnership with ASICS provide an avenue for disruptive innovation in workwear.
Where This Applies
- Fashion
- Fashion brands can tap into the trend of relaxed spring workwear by creating collections that prioritize comfort and versatility.
- Workwear
- The workwear industry can embrace the trend of utilitarian vibes and create functional yet stylish clothing for professionals in various fields.
- Footwear
- Footwear labels can explore collaboration opportunities with fashion brands to create innovative and fashion-forward work shoes that complement relaxed workwear trends.
