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Polluted Cleanse

Cleansing products claim to specifically target pollution

Implications - Cleansers made specifically to remove the remnants of pollution on consumers' skin are becoming increasingly popular. These products are marketed for and delivered to a very niche consumer focus, however it comes as a unique creation birthed from the merging of rising urban populations, and the growing self-care industry.

Workshop Question - Consider an emerging consumer lifestyle or business trend that your brand could adopt.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,448 Total Clicks
Jan 18 - Oct 18
This Year and Mild
FashionCosmetics
Featured Examples
Natural Anti-Pollution Skincare - Naturally Serious' Eco, Ethical Skincare Line is Clinically Tested
SCORE 7.7
This Year and Hot 821 Clicks Pub: Aug 7, 18
Natural Anti-Pollution Skincare
Naturally Serious' Eco, Ethical Skincare Line is Clinically Tested
‘Naturally Serious’ is a new clinically tested natural skincare line that has launched exclusively through Sephora, equipping consumers with a variety of cleanly made, ethical solutions.... [More]
Oxygenated Foaming Cleansers - YES TO's Cleanser Packaging Includes a Built-In Brush
SCORE 5
Warm 600 Clicks Pub: Jan 10, 18
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
One of the newest additions to YES TO’s line of skincare with cotton extract and cotton seed oil for ultra-sensitive and allergy-prone skin is the Anti-Pollution Oxygenated Foaming Cleanser.... [More]
Luxe Anti-Pollution Skincare - The Diamond Cocoon Collection Shields Skin from Invisible Pollutants
SCORE 5
This Year and Average 254 Clicks Pub: Oct 23, 18
Luxe Anti-Pollution Skincare
The Diamond Cocoon Collection Shields Skin from Invisible Pollutants
Luxury skincare brand Natura Bissé launched its Diamond Cocoon Collection to offer consumers a range of treatments that help to protect the skin from environmental pollutants that go undetected by... [More]
Anti-Pollution Skin Cleansers - Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers
SCORE 2.7
This Year and Mild 108 Clicks Pub: Mar 31, 18
Anti-Pollution Skin Cleansers
Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers
At the end of a long day, it’s not just dirt and oil that should be washed off, but the pollutants people come across on a daily basis. Biotherm is able to offer this function in its Skin Oxygen De-... [More]
Color-Changing Kale Cleansers - Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone
SCORE 2.8
This Year and Mild 126 Clicks Pub: Aug 21, 18
Color-Changing Kale Cleansers
Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone
Nourish London’s Kale 3D Cleanse is a unique facial wash product that is designed to promote a youthful appearance by targeting fine lines, wrinkles and dark circles, while also protecting the... [More]
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