Face, body and hair care brand DERMA E recently launched its Sun Protection Mineral Powder, which contains SPF 30 and absorbs excess oil on the face while smoothing out the look of the skin for a flawless-looking complexion.
Now that the weather is starting to warm up, those who are worried about sun damage caused by harmful UV rays are able to get some added protection from their makeup. As the product is completely translucent, it can be used on all skin shades, and works to set the makeup for a longer lasting look.
Additionally, the powder comes in a convenient tube, allowing consumers to simply sweep the attached brush over their face to get the product out.
Key Themes Behind This Trend
- Sun Protection Mineral Powder
- Opportunity for companies to create innovative sun protection powders that provide SPF coverage while also absorbing excess oil and smoothing the skin.
- Translucent Makeup
- Opportunity for cosmetic businesses to develop translucent makeup products that can be used on all skin shades, offering a longer-lasting look.
- Convenient Powder Tubes
- Opportunity for packaging companies to create convenient tube designs for powder products with attached brushes, providing ease of application for consumers.
Where This Applies
- Cosmetics
- Cosmetic companies can explore disruptive innovation opportunities to create sun protection mineral powders and translucent makeup products.
- Packaging
- Packaging companies can capitalize on the demand for convenient tube designs for powder products with attached brushes.
- Skincare
- Skincare brands can develop sun protection mineral powders that not only offer SPF coverage but also absorb excess oil and provide a flawless-looking complexion.
