Swissline launched an 'Augmented' beauty collection that was inspired by Millennials and is useful for tackling various skincare issues and the signs of visible aging. The Augmented collection is comprised of an Intelligence Recovery Serum and four boosters—the Source Booster, Perfection Booster, Evenness Booster and Radiance Booster—which provide targeted skincare solutions and are ideal for pairing with the serum, which provides protective, tightening and anti-aging properties.
According to Custodio d’Avo, Swiss line’s International Brand Director, “Augmented beauty isn’t just a term to provide a framework for a collection of products, it represents a movement of a generation, a democratic revolution in skincare.”
A growing number of beauty and skincare brands are now offering boosters that can be used to enhance various products and at the same time, satisfy a consumer's desire for customization.
Key Themes Behind This Trend
- Customized Skincare
- The trend of personalized skincare is driven by consumers seeking targeted solutions for their specific needs, presenting opportunities for customization and personalized product offerings.
- Augmented Beauty
- The rise of augmented beauty products, like Swissline's Augmented collection, showcases the potential for integrating technology and skincare to provide enhanced and customized solutions for the modern consumer.
- Booster Products
- The increasing popularity of booster products within the beauty industry offers opportunities for brands to create targeted skincare solutions that can be easily incorporated into existing routines, satisfying consumer demand for versatility and personalization.
Where This Applies
- Skincare
- The skincare industry can explore the potential of customization and personalized solutions to meet the evolving demands of consumers seeking personalized skincare routines and targeted solutions for their specific needs.
- Beauty
- The beauty industry can embrace the concept of augmented beauty and incorporate technology-driven innovations to enhance product offerings, providing consumers with personalized and technologically advanced skincare solutions.
- Consumer Electronics
- The consumer electronics industry can collaborate with beauty brands to develop innovative devices and technologies that complement and enhance the efficacy of skincare products, enabling consumers to achieve personalized results.
