Swissline launched an 'Augmented' beauty collection that was inspired by Millennials and is useful for tackling various skincare issues and the signs of visible aging. The Augmented collection is comprised of an Intelligence Recovery Serum and four boosters—the Source Booster, Perfection Booster, Evenness Booster and Radiance Booster—which provide targeted skincare solutions and are ideal for pairing with the serum, which provides protective, tightening and anti-aging properties.
According to Custodio d’Avo, Swiss line’s International Brand Director, "Augmented beauty isn’t just a term to provide a framework for a collection of products, it represents a movement of a generation, a democratic revolution in skincare."
A growing number of beauty and skincare brands are now offering boosters that can be used to enhance various products and at the same time, satisfy a consumer's desire for customization.
Preservative Millennial Skincare
More Stats +/-
Experiential Skincare Shops
Millennial-Targeted Designer Makeup
Nostalgic Cartoon Cosmetic Palettes
Millennial Anti-Aging Cosmetics
Millennial-Targeted Makeup Lines
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.