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Swissline's 'Augmented' Range Offers Boosters for Customized Care

Swissline launched an 'Augmented' beauty collection that was inspired by Millennials and is useful for tackling various skincare issues and the signs of visible aging. The Augmented collection is comprised of an Intelligence Recovery Serum and four boosters—the Source Booster, Perfection Booster, Evenness Booster and Radiance Booster—which provide targeted skincare solutions and are ideal for pairing with the serum, which provides protective, tightening and anti-aging properties.

According to Custodio d’Avo, Swiss line’s International Brand Director, "Augmented beauty isn’t just a term to provide a framework for a collection of products, it represents a movement of a generation, a democratic revolution in skincare."

A growing number of beauty and skincare brands are now offering boosters that can be used to enhance various products and at the same time, satisfy a consumer's desire for customization.