Accessible Tourism

Virtual reality offers consumers access to travel experiences around the globe

Implications - Virtual reality is becoming a conduit for accessibility, particularly as it relates travel. The use of virtual reality as a means of exploring the world particularly appeals to consumers with limited mobility, whether for financial or medical reasons. This use of virtual reality highlights how technology is being used to keep consumers connected to the larger world.

Workshop Question - What are the changes that virtual reality is having on your industry and/or brand?
SCORE 6.3
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66,886 Total Clicks
Jul 17 - Oct 18
This Quarter and Mild
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Featured Examples
Senior VR Travel Campaigns - This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
SCORE 6.6
Warm 1,724 Clicks Pub: Aug 23, 17
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
In an endeavor to help seniors see more of the world, this virtual reality travel project enabled older people to view different destinations. Technology and Life is a collaborative effort between... [More]
Underwater Train Voyages - 'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
SCORE 4.4
Average 233 Clicks Pub: Jul 14, 17
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
Eurostar recently introduced an onboard virtual reality experience for train passengers called ‘Odyssey,’ which will take guests deep undersea on a journey while they are transported to... [More]
Underwater 360 VR Experiences - Barceló Hotels Arranges an Immersive Tour in the Canary Islands
SCORE 5.5
This Year and Warm 166 Clicks Pub: Aug 23, 18
Underwater 360 VR Experiences
Barceló Hotels Arranges an Immersive Tour in the Canary Islands
Thanks to the technology behind 360 VR experiences, “armchair wanderlust” is becoming a possibility. This means that individuals with restricted mobility, those who can’t afford it... [More]
VR Travel Series - 'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents
SCORE 3.7
Mild 213 Clicks Pub: Oct 5, 17
VR Travel Series
'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents
In partnership with Google, Discovery is creating an all-new virtual reality travel series called Discovery TRVLR that will take viewers on a journey across all seven continents.  The 38-... [More]
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