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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,706 more

Accessible Tourism

Virtual reality offers consumers access to travel experiences around the globe

Trend - Brands are using virtual reality technology—either as a stand-alone service or interactive marketing experience—to connect consumers to the larger world by allowing them to travel and explore from the comfort of their own home.

Insight - While the global travel industry is booming, some individuals are finding themselves with restricted options due to limited mobility, pertaining either to their financial situation or for medical reasons. Driven by a desire to explore new spaces and cultures, this demographic looks for more accessible opportunities that will allow them to experience something new while satisfying their curiosity and Wanderlust.
Workshop Question - What are the changes that virtual reality is having on your industry and/or brand?
5 Featured, 38 Examples:
91,390 Total Clicks
Date Range:
Jul 17 — Jul 19
Consumer Insight Topics:

Featured Examples

Senior VR Travel Campaigns
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
In an endeavor to help seniors see more of the world, this virtual reality travel project enabled older people to view different destinations. Technology and Life is a collaborative effort between... MORE
Senior-Friendly VR Travel Experiences
Senior-Friendly VR Travel Experiences
The University of Tokyo Makes Tech Increasingly Accessible
An ambitious team at the University of Tokyo, led by Kento Toshima who has a background as a therapist, has taken it upon itself to make VR travel available to seniors. The utilization of virtual... MORE
play_circle_filled Underwater Train Voyages
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
Eurostar recently introduced an onboard virtual reality experience for train passengers called ‘Odyssey,’ which will take guests deep undersea on a journey while they are transported to... MORE
Underwater 360 VR Experiences
Underwater 360 VR Experiences
Barceló Hotels Arranges an Immersive Tour in the Canary Islands
Thanks to the technology behind 360 VR experiences, “armchair wanderlust” is becoming a possibility. This means that individuals with restricted mobility, those who can’t afford it... MORE
play_circle_filled VR Travel Series
VR Travel Series
'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents
In partnership with Google, Discovery is creating an all-new virtual reality travel series called Discovery TRVLR that will take viewers on a journey across all seven continents.  The 38-... MORE

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