Category
World
Layered Getaways
Trend cluster
Category
Accessible
Tourism
Virtual reality offers consumers access to travel experiences around the globe.
3.8
Trend score
Trend
What is the Accessible Tourism trend?
Accessible Tourism: Brands are using virtual reality technology—either as a stand-alone service or interactive marketing experience—to connect consumers to the larger world by allowing them to travel and explore from the comfort of their own home.
Insight
The consumer insight behind the Accessible Tourism trend
While the global travel industry is booming, some individuals are finding themselves with restricted options due to limited mobility, pertaining either to their financial situation or for medical reasons. Driven by a desire to explore new spaces and cultures, this demographic looks for more accessible opportunities that will allow them to experience something new while satisfying their curiosity and Wanderlust.
Trend themes
Themes within the Accessible Tourism trend
Three behaviours holding the trend together01
Virtual Reality Travel
Virtual reality is being used to create accessible travel experiences for people with disabilities and those who cannot afford it.
02
360-degree VR Experiences
360-degree virtual reality experiences allow individuals with limited mobility to explore destinations and museums from the comfort of their own home.
03
Senior-Friendly VR Experiences
Virtual reality travel experiences are tailored to seniors in order to improve their well-being and provide a sense of adventure.
Industry implications
What the Accessible Tourism trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels and resorts can offer virtual reality experiences to attract guests and provide additional travel options for those with limited mobility.
For
Healthcare
Virtual reality technology can improve the well-being of seniors and individuals with disabilities by providing a sense of adventure and fulfillment.
For
Tourism
Virtual reality can be used by tour companies and travel agencies to offer unique and accessible travel experiences for their customers.
Workshop question
What are the changes that virtual reality is having on your industry and/or brand?
Trend signals
Trend signals for Accessible Tourism
Trend score 3.8 out of 10, from popularity 72%, activity 35%, freshness 8%.
Popularity72%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Accessible Tourism trend
5 featured examples from Jul 15, 2017 to Jul 17, 2019CategoryLife-Stages
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
Disruptive innovation opportunity: Incorporating virtual reality technology into the travel and tourism industry to provide immersive and personalized travel experiences for all.
CategoryLife-Stages
Senior-Friendly VR Travel Experiences
The University of Tokyo Makes Tech Increasingly Accessible
The travel industry can create new packages and experiences for seniors through VR technology, providing accessibility and immersive experiences.
CategoryWorld
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
The concept of underwater train voyages presents disruptive innovation opportunities for the transportation industry, such as incorporating virtual reality entertainment options t…
CategoryEco
Underwater 360 VR Experiences
Barceló Hotels Arranges an Immersive Tour in the Canary Islands
Opportunity for hotels and travel companies to offer virtual vacation experiences to a wider audience.
CategoryPop Culture
VR Travel Series
'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents
The travel and tourism industry can leverage virtual reality technology to offer immersive travel experiences.
