DTC Beauty

Direct-to-consumer beauty brands continue to reinvent the experience of an industry

Implications - As direct-to-consumer businesses continue to disrupt almost every industry, highly successful ventures emerging in the beauty realm are revolutionizing consumer expectations on a greater scale. This shift and its expansive influence highlights the opportunity of DTC brands to build unique connections with consumers and fill a gap not only in terms of product but also user experience.

Workshop Question - How can you look to popular features offered by direct-to-consumer brands in order to reinvent the experience of your customers?
SCORE 5.6
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22,232 Total Clicks
Apr 18 - Oct 18
This Quarter and Mild
FashionCosmetics
Featured Examples
Cleansing Skincare Duos - 'Then I Met You' Shares Companion Cleansing Products Inspired by K-Beauty
SCORE 8.5
This Quarter and V. Hot 680 Clicks Pub: Oct 17, 18
Cleansing Skincare Duos
'Then I Met You' Shares Companion Cleansing Products Inspired by K-Beauty
Charlotte Cho, the co-founder of K-beauty online marketplace Soko Glam, recently launched her first skincare line called ‘Then I Met You.’ The first products to be released by the brand,... [More]
Restorative Botanical Skincare - 'Awake' Introduces Affordable Botanical Skincare Solutions
SCORE 6.6
This Year and Warm 382 Clicks Pub: Jun 27, 18
Restorative Botanical Skincare
'Awake' Introduces Affordable Botanical Skincare Solutions
Tarte Cosmetics is now introducing Awake as its new direct-to-consumer sister brand, which puts a focus on affordable botanical skincare solutions for busy people who always find themselves on the go.... [More]
Fan-Favorite Socialite Lip Kits - Kylie Jenner is Bringing Back Her Fan-favorite Lip Kit Shades
SCORE 2.5
This Year and Mild 412 Clicks Pub: Apr 28, 18
Fan-Favorite Socialite Lip Kits
Kylie Jenner is Bringing Back Her Fan-favorite Lip Kit Shades
Socialite Kylie Jenner knows how to please her fan base, and the announcement of her fan-favorite lip kit shades proves exactly that. Arriving just in time for summer, the socialite cosmetic... [More]
Travel-Ready Milk Jelly Cleansers - Glossier's Milk Jelly Cleanser Arrives in a 2oz Bottle
SCORE 2.8
This Year and Mild 67 Clicks Pub: Jun 28, 18
Travel-Ready Milk Jelly Cleansers
Glossier's Milk Jelly Cleanser Arrives in a 2oz Bottle
The cult beauty brand Glossier is becoming even more minimalist with the introduction of a travel-friendly iteration of its fan-favorite Milk Jelly Cleanser. Perfect for staying fresh while on the... [More]
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