Private Policy Challenges Asian Stereotypes in Its SS19 Capsule
References: privatepolicyny & highsnobiety
London-based fashion label Private Policy introduces its latest collection for the Spring/Summer 2019 season. The range made its debut at London Fashion Week and decided to turn its focus on Asian representation. The London show pays attention to the lack of nuance in Western Asian representation in the media. Private Policy expresses that different from previous generations, the new generation exhibits their unique Asian culture in their own ways.
This concept draws from the experience of the label's Creative Directors Haoran Li and Siying Qu's experiences. The two are young Asian immigrants themselves and plan to send this message to the public. The collection itself merges hip-hop, punk, and grunge elements alongside their background experiences -- this includes details such as Mandarin knot buttons with Gothic spike accents.
This concept draws from the experience of the label's Creative Directors Haoran Li and Siying Qu's experiences. The two are young Asian immigrants themselves and plan to send this message to the public. The collection itself merges hip-hop, punk, and grunge elements alongside their background experiences -- this includes details such as Mandarin knot buttons with Gothic spike accents.
Trend Themes
1. Asian Representation in Fashion - Opportunity to challenge stereotypes and promote diverse Asian cultures in the fashion industry.
2. Nuanced Cultural Expression - Opportunity to create fashion collections that celebrate and showcase the unique cultural identities of different generations.
3. Hybrid Styles - Opportunity to merge disparate elements and create innovative fashion collections that blend multiple subcultures.
Industry Implications
1. Fashion - Opportunity for fashion brands to embrace cultural diversity and create clothing lines that break stereotypes.
2. Media and Entertainment - Opportunity to portray Asian cultures in a more nuanced and authentic way, challenging traditional Western representations.
3. Art and Design - Opportunity for artists and designers to explore the fusion of different subcultures and create visually compelling and thought-provoking pieces.
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