London-based fashion label Private Policy introduces its latest collection for the Spring/Summer 2019 season. The range made its debut at London Fashion Week and decided to turn its focus on Asian representation. The London show pays attention to the lack of nuance in Western Asian representation in the media. Private Policy expresses that different from previous generations, the new generation exhibits their unique Asian culture in their own ways.
This concept draws from the experience of the label's Creative Directors Haoran Li and Siying Qu's experiences. The two are young Asian immigrants themselves and plan to send this message to the public. The collection itself merges hip-hop, punk, and grunge elements alongside their background experiences -- this includes details such as Mandarin knot buttons with Gothic spike accents.