The New Adidas Ultra Boost DNA Have a Highly Dynamic Upper

 - Aug 10, 2018
References: dna-shoes & highsnobiety
Footwear and sports brand adidas launches a pair of reflective running shoes that will help athletes be visible during a night jog. The new offering takes on the silhouette of the company's Ultra Boost. The Prieknit construction of the runners ensures that the shoe fits the foot snugly and that it seamlessly adapts to the dynamic movements of the athlete, ultimately increasing performance and agility. While the Boost midsole provides superior comfort and support for high-performing individuals, the magic of the product is contained in the upper.

What makes the reflective running shoes so special is the yarn. The adidas Ultra Boost DNA features a functional reflective thread that increases visibility after dark. In addition, the brand completes the footwear with a light-returning Three Stripes branding to match.