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Influenced Extension

Cannabis and alcohol companies dive into unlikely ventures, and vice versa

Implications - In an environment where brands are constantly having to adapt and overlap with new business models, alcohol and cannabis brands are pushing themselves into ventures that include everything from travel to TV networks, and brands typically unassociated with the alcohol industry are entering it. This overlap of models comes as consumers save their loyalty for brands that are able to offer them new and unique experiences.

Workshop Question - Consider an adjacent industry that your brand could partner with or enter.

SCORE 5.2

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Megatrends

Patterns

4 Featured, 30 Examples: 22,672 Total Clicks

Date Range: Aug 17 - Oct 18

Trending: This Year and Untested

Consumer Insight Topics: Business Lifestyle

Featured Examples

Streaming Site Cannabis Strains - The Netflix Collection Offers 10 Strains of Medical Cannabis

SCORE 4.7

Average 951 Clicks Pub: Aug 28, 17

Streaming Site Cannabis Strains

The Netflix Collection Offers 10 Strains of Medical Cannabis

The Netflix Collection offers 10 different cannabis strains that are meant to be smoked with specific shows that are featured on Netflix. The unique collection was co-created by Netflix itself and... [More]

Beer-Focused Airlines - BrewDog Airlines Will Feature Beer Brewed Specifically for Air Travel

SCORE 6.2

This Year and Warm 176 Clicks Pub: Oct 29, 18

Beer-Focused Airlines

BrewDog Airlines Will Feature Beer Brewed Specifically for Air Travel

Known simply as BrewDog Airlines, this first-of-its-kind craft beer airline promises to be the ultimate beer-focused flying experience. Taking flight in February 2019, BrewDog Airlines will feature... [More]

Tech-Crafted Beers - Mozilla Has Taken a Break from Tech to Create an Open-Source Beer

SCORE 3.4

This Year and Mild 147 Clicks Pub: May 25, 18

Tech-Crafted Beers

Mozilla Has Taken a Break from Tech to Create an Open-Source Beer

Mozilla has built itself on the idea of open-source, so much so that the tech giant has partnered with Widmer Brothers brewery to produce an open-source beer. The idea of a decentralized beer may... [More]

Craft Beer Networks - BrewDog Launched Its Own Beer-Centric TV Network and Subscription Service

SCORE 4.2

This Year and Average 109 Clicks Pub: Aug 28, 18

Craft Beer Networks

BrewDog Launched Its Own Beer-Centric TV Network and Subscription Service

BrewDog recently opened the doors to its beer-centric hotel in Ohio and it is continuing to serve craft beer lovers by launching a first-of-its-kind beer network for TV. ‘The BrewDog Network&#... [More]