Cannabis and alcohol companies dive into unlikely ventures, and vice versa
Trend - In an environment where brands are constantly having to adapt and overlap with new business models, alcohol and cannabis brands are pushing themselves into ventures that include everything from travel to TV networks, and brands typically unassociated with the alcohol industry are entering it.
Insight - The Millennial demographic is predominantly emphasizing experience over everything else when it comes to making purchasing decisions. The act of partaking in something unique and interactive makes them happier and while an entertaining activation is met with excitement, consumers also place a premium on shareability as much of their lifestyle is shared through social media.
Insight - The Millennial demographic is predominantly emphasizing experience over everything else when it comes to making purchasing decisions. The act of partaking in something unique and interactive makes them happier and while an entertaining activation is met with excitement, consumers also place a premium on shareability as much of their lifestyle is shared through social media.
Workshop Question - Consider an adjacent industry that your brand could partner with or enter.
