Augmented Design

Augmented reality is used to test a variety of design-related concepts

Implications - The popularity of augmented reality within the entertainment space is vast, however the technology is now increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them. These apps strengthen consumer loyalty for the fact that they offer consumers the perception of choice and customization, rather than pressuring them to purchase the products being sold.

Workshop Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
SCORE 6.6
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44,779 Total Clicks
Mar 18 - Oct 18
This Year and Average
TechMobile
Featured Examples
Playful AR Clothing Apps - The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
SCORE 8.3
This Year and Hot 1,246 Clicks Pub: Jul 19, 18
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
Children’s apparel creator Gymboree recently introduced a complete brand refresh and with its new identity, the Gymboree ‘Made You Smile’ app. To support the new line of clothing... [More]
AR Nail Polish Apps - 'Wanna Nail' Lets Users Try Nail Polish Using Augmented Reality
SCORE 7.3
This Year and Warm 763 Clicks Pub: Jun 13, 18
AR Nail Polish Apps
'Wanna Nail' Lets Users Try Nail Polish Using Augmented Reality
Augmented reality apps give users a risk-free way to see how outlandish styles might look in reality, and Wanna Nails is an app that does just that. The augmented reality system lets users test out... [More]
AR Home-Buying Apps - Sotheby's is Using Its Curate App to Help Buyers Envision Ideal Homes
SCORE 6.3
This Year and Warm 310 Clicks Pub: Mar 26, 18
AR Home-Buying Apps
Sotheby's is Using Its Curate App to Help Buyers Envision Ideal Homes
Sotheby’s is hoping to making home-buying more immersive by using the AR Curate app. Sotheby’s International Realty hopes that its AR virtual staging app, powered by roOomy, will allow... [More]
AR Carry-On Apps - KLM's Official App Includes an Augmented Reality Feature for Checking Bag Size
SCORE 5.3
This Year and Warm 161 Clicks Pub: Sep 12, 18
AR Carry-On Apps
KLM's Official App Includes an Augmented Reality Feature for Checking Bag Size
KLM recently updated its iOS application to include a handy carry-on app feature that helps passengers use augmented reality to easily determine whether or not their travel luggage is within the... [More]
AR Photo Frame Apps - HP's AR Experience Lets Users Place Virtual Photo Frames
SCORE 4.4
This Year and Average 421 Clicks Pub: May 8, 18
AR Photo Frame Apps
HP's AR Experience Lets Users Place Virtual Photo Frames
In collaboration with Oath’s Ryot Studio and media agency PHD, HP launched an augmented reality experience that involves a photo frame app. While there are plenty of photo apps that allow... [More]
AR Home Showroom Apps - 'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
SCORE 4.8
This Year and Average 121 Clicks Pub: Oct 16, 18
AR Home Showroom Apps
'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
There are countless apps that have been launched to help homeowners visualize everything from wall paint colors to furniture and decor in their interior spaces but ‘Wayfair Spaces’ sets... [More]
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