Augmented reality is used to test a variety of design-related concepts
Trend - The popularity of augmented reality within the entertainment space is vast, however, the technology is now being increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them.
Insight - When making design decisions for themselves or their home, many consumers experience difficulty imagining how a new product or style would look in real life. Eager to find ways to affirm or deny a particular design, individuals demand accessible visual cues or consultations that will help them make a decision that is right for them. As a result, consumers feel more confident and better supported in their choices.
Insight - When making design decisions for themselves or their home, many consumers experience difficulty imagining how a new product or style would look in real life. Eager to find ways to affirm or deny a particular design, individuals demand accessible visual cues or consultations that will help them make a decision that is right for them. As a result, consumers feel more confident and better supported in their choices.
Workshop Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
Trend Themes
1. AR Design Testing - The use of augmented reality apps and software for testing design concepts before consumers purchase or move forward with them is becoming increasingly popular, providing consumers with accessible visual cues and consultations that will help them make the right decision.
2. AR Shopping - The use of augmented reality technology in shopping experiences, such as for home-buying or trying on nail polish, is gaining traction, providing customers with a risk-free way to test out different styles and colors before making a purchase decision.
3. AR Transport - The use of augmented reality in transport-related apps, such as for checking carry-on luggage size, is allowing individuals to confirm the dimensions of their bags from anywhere, providing additional convenience for travelers.
Industry Implications
1. Interior Design - The interior design industry is uniquely positioned to take advantage of trends in AR design testing and AR home showroom apps, investing in technology that allows customers to preview furniture and decor and test out design concepts.
2. Retail - The retail industry can leverage trends in AR shopping, investing in technology that allows customers to try on clothes or makeup products, preview home decor and visualize how products might look in their homes before making a purchase decision.
3. Transportation - The transportation industry can also benefit from trends in AR transport, investing in technology that allows customers to check carry-on luggage size from anywhere, providing additional convenience for travelers.
