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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Augmented Design

Augmented reality is used to test a variety of design-related concepts

Trend - The popularity of augmented reality within the entertainment space is vast, however, the technology is now being increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them.

Insight - When making design decisions for themselves or their home, many consumers experience difficulty imagining how a new product or style would look in real life. Eager to find ways to affirm or deny a particular design, individuals demand accessible visual cues or consultations that will help them make a decision that is right for them. As a result, consumers feel more confident and better supported in their choices.
Workshop Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
6 Featured, 51 Examples:
60,075 Total Clicks
Date Range:
Mar 18 — Oct 18
Consumer Insight Topics:

Featured Examples

Playful AR Clothing Apps
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
Children’s apparel creator Gymboree recently introduced a complete brand refresh and with its new identity, the Gymboree ‘Made You Smile’ app. To support the new line of clothing... MORE
AR Nail Polish Apps
AR Nail Polish Apps
'Wanna Nail' Lets Users Try Nail Polish Using Augmented Reality
Augmented reality apps give users a risk-free way to see how outlandish styles might look in reality, and Wanna Nails is an app that does just that. The augmented reality system lets users test out... MORE
play_circle_filled AR Home-Buying Apps
AR Home-Buying Apps
Sotheby's is Using Its Curate App to Help Buyers Envision Ideal Homes
Sotheby’s is hoping to making home-buying more immersive by using the AR Curate app. Sotheby’s International Realty hopes that its AR virtual staging app, powered by roOomy, will allow... MORE
play_circle_filled AR Carry-On Apps
AR Carry-On Apps
KLM's Official App Includes an Augmented Reality Feature for Checking Bag Size
KLM recently updated its iOS application to include a handy carry-on app feature that helps passengers use augmented reality to easily determine whether or not their travel luggage is within the... MORE
play_circle_filled AR Photo Frame Apps
AR Photo Frame Apps
HP's AR Experience Lets Users Place Virtual Photo Frames
In collaboration with Oath’s Ryot Studio and media agency PHD, HP launched an augmented reality experience that involves a photo frame app. While there are plenty of photo apps that allow... MORE
play_circle_filled AR Home Showroom Apps
AR Home Showroom Apps
'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
There are countless apps that have been launched to help homeowners visualize everything from wall paint colors to furniture and decor in their interior spaces but ‘Wayfair Spaces’ sets... MORE

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