Category
Tech
Fixable Devices
Trend cluster
Category
Augmented
Design
Augmented reality is used to test a variety of design-related concepts.
4.1
Trend score
Trend
What is the Augmented Design trend?
Augmented Design: The popularity of augmented reality within the entertainment space is vast, however, the technology is now being increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them.
Insight
The consumer insight behind the Augmented Design trend
When making design decisions for themselves or their home, many consumers experience difficulty imagining how a new product or style would look in real life. Eager to find ways to affirm or deny a particular design, individuals demand accessible visual cues or consultations that will help them make a decision that is right for them. As a result, consumers feel more confident and better supported in their choices.
Trend themes
Themes within the Augmented Design trend
Three behaviours holding the trend together01
AR Design Testing
The use of augmented reality apps and software for testing design concepts before consumers purchase or move forward with them is becoming increasingly popular, providing consumers with accessible visual cues and consultations that will help them make the right decision.
02
AR Shopping
The use of augmented reality technology in shopping experiences, such as for home-buying or trying on nail polish, is gaining traction, providing customers with a risk-free way to test out different styles and colors before making a purchase decision.
03
AR Transport
The use of augmented reality in transport-related apps, such as for checking carry-on luggage size, is allowing individuals to confirm the dimensions of their bags from anywhere, providing additional convenience for travelers.
Industry implications
What the Augmented Design trend means for industry
Where the trend changes the playbookFor
Interior Design
The interior design industry is uniquely positioned to take advantage of trends in AR design testing and AR home showroom apps, investing in technology that allows customers to preview furniture and decor and test out design concepts.
For
Retail
The retail industry can leverage trends in AR shopping, investing in technology that allows customers to try on clothes or makeup products, preview home decor and visualize how products might look in their homes before making a purchase decision.
For
Transportation
The transportation industry can also benefit from trends in AR transport, investing in technology that allows customers to check carry-on luggage size from anywhere, providing additional convenience for travelers.
Workshop question
Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
Trend signals
Trend signals for Augmented Design
Trend score 4.1 out of 10, from popularity 75%, activity 41%, freshness 8%.
Popularity75%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Design trend
6 featured examples from Mar 27 to Oct 16, 2018CategoryTech
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
The trend of AR clothing apps presents an opportunity for children's apparel creators to differentiate from competitors and create interactive products.
CategoryFashion
AR Nail Polish Apps
'Wanna Nail' Lets Users Try Nail Polish Using Augmented Reality
Disruptive innovation opportunity: Integrate augmented reality technology into the beauty industry, enabling virtual product try-ons and personalized shopping experiences.
CategoryTech
AR Home-Buying Apps
Sotheby's is Using Its Curate App to Help Buyers Envision Ideal Homes
The real estate industry can leverage AR home-buying apps to provide more immersive property viewings and enhance the buying experience for customers.
CategoryTech
AR Carry-On Apps
KLM's Official App Includes an Augmented Reality Feature for Checking Bag Size
Opportunities for travel and hospitality companies to adopt AR technology solutions to enhance customer experiences and simplify processes, such as luggage screening.
CategoryTech
AR Photo Frame Apps
HP's AR Experience Lets Users Place Virtual Photo Frames
AR technology companies can develop innovative applications that allow users to place virtual photo frames in their surroundings.
CategoryTech
AR Home Showroom Apps
'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
Explore how the e-commerce industry can leverage AR and mixed reality technologies to enhance product discovery and create more immersive online shopping experiences.
