Augmented reality apps give users a risk-free way to see how outlandish styles might look in reality, and Wanna Nails is an app that does just that. The augmented reality system lets users test out different manicures through their smartphone cameras, giving them an idea of what to wear when it comes time to actually apply the shellac.
While Wanna Nails is certainly a fun app to play around with, it goes beyond just testing out different colors on one's hands using augmented reality. The app sources its colors from the top sellers on Amazon and AliExpress, and it gives users the option of making purchases directly through the app. Further, it connects directly to Instagram and lets users make polls of options, increasing their confidence in the purchase decisions they make later.
What's Driving This Trend
- Augmented Reality Nail Apps
- Disruptive innovation opportunity: Develop more advanced AR nail apps that offer customizable designs and connect users to e-commerce platforms for seamless purchasing.
- Virtual Try-on Technology
- Disruptive innovation opportunity: Expand virtual try-on technology beyond nail polish to include other beauty products like makeup, skincare, and hair accessories.
- Social Commerce Integration
- Disruptive innovation opportunity: Integrate social media platforms with e-commerce apps to allow users to create polls and solicit opinions from their followers before making purchase decisions.
Who This Affects Most
- Beauty and Cosmetics
- Disruptive innovation opportunity: Integrate augmented reality technology into the beauty industry, enabling virtual product try-ons and personalized shopping experiences.
- E-commerce
- Disruptive innovation opportunity: Develop platforms that seamlessly connect virtual try-on apps with online shopping, streamlining the purchasing process for consumers.
- Social Media
- Disruptive innovation opportunity: Explore ways to leverage social media platforms as shopping tools, integrating polls and user-generated content to drive e-commerce sales.
