The 'Baum Records' is an innovative AR cake that is based on baumkuchen, or baum cake, a kind of spit cake that is popular in Japan.
Confectionary maker La Famille created the Baum Records as a giftable item that takes on the form of a vinyl record. Beyond the novelty that its shape alone offers, the cake also has the potential to come to life when it is viewed through the lens of the free COCOAR2 iOS or Android app. With the aid of a mobile device, the cake comes alive with augmented reality, spinning like a real record and revealing music and a special message.
As it stands, La Famille offers eight kinds of jackets to contain the cake, as well as music that is appropriate for different occasions.