'Baum Records' is a Baum Cake Enhanced with Augmented Reality
Laura McQuarrie — June 29, 2018 — Lifestyle
References: baumrecords.jp & japantrends
The 'Baum Records' is an innovative AR cake that is based on baumkuchen, or baum cake, a kind of spit cake that is popular in Japan.
Confectionary maker La Famille created the Baum Records as a giftable item that takes on the form of a vinyl record. Beyond the novelty that its shape alone offers, the cake also has the potential to come to life when it is viewed through the lens of the free COCOAR2 iOS or Android app. With the aid of a mobile device, the cake comes alive with augmented reality, spinning like a real record and revealing music and a special message.
As it stands, La Famille offers eight kinds of jackets to contain the cake, as well as music that is appropriate for different occasions.
Confectionary maker La Famille created the Baum Records as a giftable item that takes on the form of a vinyl record. Beyond the novelty that its shape alone offers, the cake also has the potential to come to life when it is viewed through the lens of the free COCOAR2 iOS or Android app. With the aid of a mobile device, the cake comes alive with augmented reality, spinning like a real record and revealing music and a special message.
As it stands, La Famille offers eight kinds of jackets to contain the cake, as well as music that is appropriate for different occasions.
Trend Themes
1. Augmented Reality Cakes - Using augmented reality technology to bring cakes to life, offering a unique and interactive experience for consumers.
2. Giftable AR Products - Creating innovative AR products, such as the Baum Records cake, that can be given as gifts for special occasions.
3. AR Integration in Food Industry - Integrating augmented reality into the food industry to enhance the dining experience and create memorable moments for customers.
Industry Implications
1. Confectionery - The confectionery industry can explore the use of augmented reality to create interactive and immersive cake products.
2. Mobile App Development - Developing mobile apps that integrate augmented reality technology to enhance consumer experiences with food products.
3. Gift and Specialty Retail - The gift and specialty retail industry can capitalize on the trend of giftable augmented reality products, such as the Baum Records cake, to attract customers and drive sales.
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