The hair care industry adopts the pop-up marketing model
Trend - Because hair styling is typically seen as a long-term decision, it hasn't been until recently that brands in the hair care industry have started creating pop-up spaces that offer their services. These pop-up salons come as brands recognize the importance of campaigns that will keep them top-of-mind for consumers.
Insight - Young Millennials and Gen Z tend to be more bold in their personal aesthetics, a trend that's long been common among young people, and that's now partly driven by their social media habits. With professional and educational environments now being more relaxed and less conservative, individuals no longer have to second guess changing their appearance, even if it's on impulse.
Insight - Young Millennials and Gen Z tend to be more bold in their personal aesthetics, a trend that's long been common among young people, and that's now partly driven by their social media habits. With professional and educational environments now being more relaxed and less conservative, individuals no longer have to second guess changing their appearance, even if it's on impulse.
Workshop Question - Conceptualize a pop-up space that would give your customers a peek into your brand's product/service.
