Category
Fashion
Scaled Restraint
Trend cluster
Category
Pop-Up
Salon
The hair care industry adopts the pop-up marketing model.
5.8
Trend score
Trend
What is the Pop-Up Salon trend?
Pop-Up Salon: Because hair styling is typically seen as a long-term decision, it hasn't been until recently that brands in the hair care industry have started creating pop-up spaces that offer their services. These pop-up salons come as brands recognize the importance of campaigns that will keep them top-of-mind for consumers.
Insight
The consumer insight behind the Pop-Up Salon trend
Young Millennials and Gen Z tend to be more bold in their personal aesthetics, a trend that's long been common among young people, and that's now partly driven by their social media habits. With professional and educational environments now being more relaxed and less conservative, individuals no longer have to second guess changing their appearance, even if it's on impulse.
Trend themes
Themes within the Pop-Up Salon trend
Three behaviours holding the trend together01
Pop-Up Hair Salons
The hair care industry has recognized the importance of offering pop-up spaces that offer their services to engage consumers.
02
Personalized Haircare
Beauty brands are focusing on personalized hair color blends that are vegan and cruelty-free, and mixed to suit individual customer needs.
03
Augmented Reality Technology
The introduction of augmented reality fosters interactive and immersive experiences that bring in more customers.
Industry implications
What the Pop-Up Salon trend means for industry
Where the trend changes the playbookFor
Beauty
From personalized haircare products to pop-up salons, the beauty industry is focusing on the evolving needs and expectations of consumers.
For
Retail
Retailers are leveraging technology and interactive experiences to enhance customer experience, build brand loyalty, and increase sales.
For
Food and Beverage
Fast food and beverage brands are stepping up their game in experiential marketing, using pop-up activations to build hype and connect with customers.
Workshop question
Conceptualize a pop-up space that would give your customers a peek into your brand's product/service.
Trend signals
Trend signals for Pop-Up Salon
Trend score 5.8 out of 10, from popularity 87%, activity 78%, freshness 8%.
Popularity87%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pop-Up Salon trend
5 featured examples from Apr 6, 2016 to Aug 15, 2018CategoryFashion
Online Beauty Boutiques
The Online Retailer Madison Reed Opened Its First Physical Store in NYC
The beauty industry has seen a shift towards hybrid beauty boutiques as a means of merging e-commerce and physical retail to create a more immersive and personalized shopping expe…
CategoryMarketing
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
Beauty and cosmetic brands can utilize pop-up styling stations and companion mobile apps to stay competitive and showcase new products.
CategoryFashion
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
Incorporating augmented reality technology in grooming experiences can disrupt the traditional beauty industry by revolutionizing how customers try different hairstyles and explor…
CategoryMarketing
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
Collaborating with the beauty industry to promote new products will create cross-promotional opportunities.
CategoryMarketing
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
Hair salons can seize the opportunity to offer personalized and customized hair color services to cater to individual customer preferences.
