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Pop-Up Salon

The hair care industry adopts the pop-up marketing model

Implications - Because hair styling is typically seen as a long-term decision, it hasn't been until recently that brands in the hair care industry have started creating pop-up spaces that offer their services. These pop-up salons come as brands recognize the importance of campaigns that will keep them top-of-mind for consumers, with the world of activations being able to offer the novelty and attention-grabbing platforms they seek.

Workshop Question - Conceptualize a pop-up space that would give your customers a peek into your brand's product/service.
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
93,185 Total Clicks
Apr 16 - Oct 18
This Year and Hot
FashionBusiness
Featured Examples
Online Beauty Boutiques - The Online Retailer Madison Reed Opened Its First Physical Store in NYC
SCORE 6.9
Warm 3,570 Clicks Pub: Jan 11, 17
Online Beauty Boutiques
The Online Retailer Madison Reed Opened Its First Physical Store in NYC
Popular beauty brand Madison Reed recently made the leap from ecommerce to physical retail with the opening of its first brick-and-mortar shop. Located in Manhattan’s hip Flatiron District,... [More]
Pop-Up Styling Stations - L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
SCORE 6
Warm 3,182 Clicks Pub: Apr 6, 16
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
L’Oréal Paris’ new Studio Pro range is being introduced to the public with a pop-up styling station in London. At this temporary station, members of the public are invited to “... [More]
High-Tech Pop-Up Barbershops - The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
SCORE 7
Warm 2,591 Clicks Pub: Jul 12, 17
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
As an extension of the Lynx Find Your Magic campaign, the deodorant brand launched a pop-up ‘Find Your Magic Shop’ in Dublin, Ireland. The shop boasts an interactive Magic Mirror,... [More]
Mobile Pop-Up Hair Salons - Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
SCORE 7.5
This Year and Hot 1,283 Clicks Pub: Jun 8, 18
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
Taco Bell is celebrating the launch of its most anticipated beverage in Canada with a fun pop-up hair salon that will give “die-hard fans” a “dye-hard” makeover. The Mountain... [More]
Personalized Hair Color Pop-Ups - My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
SCORE 7.3
This Year and Warm 843 Clicks Pub: Aug 15, 18
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
‘My. Haircare’ will soon be launching its debut hair pop-up exclusively at Selfridges’ Beauty Workshop, with a focus on sharing personalized hair colors with consumers. The ‘... [More]
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