The hair care industry adopts the pop-up marketing model
Implications - Because hair styling is typically seen as a long-term decision, it hasn't been until recently that brands in the hair care industry have started creating pop-up spaces that offer their services. These pop-up salons come as brands recognize the importance of campaigns that will keep them top-of-mind for consumers, with the world of activations being able to offer the novelty and attention-grabbing platforms they seek.
Workshop Question — Conceptualize a pop-up space that would give your customers a peek into your brand's product/service.
