Beauty retailer MYER has joined forces with cosmetics giant L'Oreal for a seasonal beauty box that is much more covetable than a classic advent calendar. Rather than opting for a candy offering, the two beauty brands have packed their beauty box with 24 beauty products, with each representing a different day of the holiday season.
This limited edition gift box will appeal to beauty buffs and is packed with essentials like anti-aging and skin perfecting products, designer fragrances and a handful of bold cosmetics.
In addition to its elegant and calendar-like packaging, this seasonal beauty box features products from a number of notable beauty brands -- Lancome, Victor & Rolf, Kiehls and Giorgio Armani are just some of the brands included.
Why This Trend Is Growing
- Seasonal Beauty Boxes
- The trend of creating limited edition beauty boxes filled with curated products for specific seasons, such as the holiday season, offers an opportunity for beauty brands to create excitement and generate sales.
- Luxe Skincare and Makeup Samples
- Including high-end skincare and makeup samples in beauty boxes allows consumers to try expensive products before committing to a full-size purchase, opening up potential disruption in the traditional beauty retail industry.
- Collaborations Between Beauty Brands
- Partnering with other beauty brands to create collaborative beauty boxes allows for cross-promotion and introduces consumers to a range of different products, stimulating interest and potentially driving sales for each brand involved.
Industries Being Reshaped
- Beauty Retail
- Beauty retailers can capitalize on the trend of seasonal beauty boxes by curating and selling their own limited edition boxes, offering customers a convenient way to discover new products and brands.
- Skincare and Makeup
- The skincare and makeup industry can seize the opportunity of including samples in beauty boxes to attract new customers and boost sales, as consumers are more likely to purchase full-size products after trying them first.
- Gift and Subscription Box Services
- Companies specializing in gift and subscription box services can tap into the trend of beauty boxes and expand their offerings to include seasonal versions, providing customers with new and exciting products to try throughout the year.
