Luxurious Cruelty-Free Winterwear

Foofi & Bella is an Upscale Line of Cruelty-Free Fashion

'Foofi & Bella' is the name of a new cruelty-free fashion line that was created in a partnership between Olympic gold medalist Sanya Richards Ross and Angela Simmons—also known as the niece to music legend Russell Simmons, who also authored 'The Happy Vegan.'

For the Winter 2015 season, the Foofi & Bella vegan fashion line includes an array of furry jackets, coats and vests that are made with acrylic and polyester blends. Taking inspiration from some of the most sought-after classic animal furs, the collection includes a range of colors that mimic mink, suede, lynx and shearling in a kind way.

Recently, a well-known notable celebrities have also been motivated to expand the market for animal-free fashions, including Melissa McCarthy's Seven7 by and activist Pamela Anderson’s shoe collection through Opening Ceremony.

Cruelty-free Fashion
Expanding the fashion industry to include more cruelty-free options.
Luxurious Winterwear
Creating high-end winterwear using vegan materials.
Animal-free Market
Motivating celebrities to expand the market for animal-free fashions.

Sectors Adopting This

Fashion
Producing high-end fashion items without the use of animal products.
Retail
Increasing retail demand for cruelty-free and vegan products.
Activism
Encouraging activism against animal cruelty in the fashion industry.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 66%
Freshness 8%

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