The Apivita Babies & Kids line is characterized by its charming kids cosmetics packaging designs. The packaging for the youthful line features a selection of five characters by artist Carmen García Bartolomé. The five characters are brought to life in bright colors that mirror the bright shades of the all-natural ingredients.
The Greek line was given a vibrant range of kids cosmetics packaging by creative communications firm DKD Studio, who won a series of awards for this design series.
Anyone with kids knows that bath time and morning preparations aren't exactly a hit with the young ones. In creating products that appeal directly to children, brands like Apivita can assert themselves as a kid-friendly option, similar to how L'oreal marketed its 'No More Tears' baby shampoo.