These Kids Cosmetics Packaging Designs Are Playful and Cartoonish

 - Apr 22, 2015
References: & apivita
The Apivita Babies & Kids line is characterized by its charming kids cosmetics packaging designs. The packaging for the youthful line features a selection of five characters by artist Carmen García Bartolomé. The five characters are brought to life in bright colors that mirror the bright shades of the all-natural ingredients.

The Greek line was given a vibrant range of kids cosmetics packaging by creative communications firm DKD Studio, who won a series of awards for this design series.

Anyone with kids knows that bath time and morning preparations aren't exactly a hit with the young ones. In creating products that appeal directly to children, brands like Apivita can assert themselves as a kid-friendly option, similar to how L'oreal marketed its 'No More Tears' baby shampoo.