Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Co-Branded Beverage

Breweries collaborate with brands in adjacent industries to tap new audiences

Implications - Seeking to attract new market audiences, beverage brands, particularly those in the craft beer industry, are turning to unexpected brand collaborations to create intrigue. Not only aligning with other food and beverage brands, breweries are partnering with those in the automotive and fashion category to breath new life and awareness to their products. Focusing more on lifestyle as opposed to solely flavor innovation, breweries are utilizing the fandom associated with these big name brands to not only create excitement, but reinvent their products in a new light.
Workshop Question - Think of a brand in an adjacent category to yours that could potentially reinvent the way consumers look at your products.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
84,340 Total Clicks
Date Range:
Jul 15 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Yogi Lifestyle Beers
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
Yoga and beer are two words that are not often found in close proximity to one another, but Lululemon is unifying them with its new ‘Curiosity Lager.’ As a company that got its start... MORE
Collaborative Lemon Ales
Collaborative Lemon Ales
This Lemon Beer Was Created by Lululemon and Stanley Park Brewing
In celebration of the annual SeaWheeze Half Marathon and Sunset Festival, Lululemon joined forces with Stanley Park Brewing to create a limited-edition lemon beer. The all-new ‘Courageous... MORE
Elegant Limited Edition Wines
Elegant Limited Edition Wines
Chandon California Teams Up with BaubleBar for a Holiday Collection
Limited edition wines that combine class, aesthetic and taste make for a wonderful gift. Chandon California teams up with popular jewelry and accessories brand BaubleBar for an exclusive drop for... MORE
Snack Brand Craft Beers
Snack Brand Craft Beers
The Planters Mr. IPA-Nut was Made with the Noon Whistle Brewery
The Planters Mr. IPA-Nut has been unveiled by the nut snack brand as a new beer for consumers that is crafted with a distinctly unexpected flavor profile for consumers to try out. The craft beer... MORE
Motorcycle Brand Beers
Motorcycle Brand Beers
Harley-Davidson & Three Milwaukee Breweries Created a Commemorative Beer
In recognition of its 115th anniversary, Harley-Davidson teamed up with three breweries to create a commemorative beer. The limited-edition Harley-Davidson 115th Anniversary Milwaukee Lager is... MORE
Coffee Chain Beers
Coffee Chain Beers
Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
Harpoon Brewery is working with Dunkin’ Donuts on the development of a Coffee Porter, which is set to be released in the fall when consumers will be seeking out coffee beer products. The... MORE

Related Trend Reports & Custom Market Research

Related Examples

Financially Inspired Brew Pubs
Financially Inspired Brew Pubs
The Brewdog Canary Wharf Pub Features FTSE Pricing
Imperial Chocolate Vanilla Stouts
Imperial Chocolate Vanilla Stouts
The Commonwealth Brewing Boujee Milk Stout is Perfect for Autumn
Streetwear-Influenced Champagne Bottles
Streetwear-Influenced Champagne Bottles
The Moet & Chandon x Virgil Abloh Bottle Has an Edgy Look
Vitamin-Rich Healthy Beers
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
play_circle_filled Non-Alcoholic Cannabis Beers
Non-Alcoholic Cannabis Beers
Two Roots Brewing Co. Offers a Unique Fusion of Cannabis & Craft Beer
Commemorative Beer Packs
Commemorative Beer Packs
Bud Light's Limited-Edition 'Philly Philly' Pack Marks a Super Bowl Win
Eco-Friendly Single-Serve Cuvées
Eco-Friendly Single-Serve Cuvées
Chandon Provides Consumers with Convenient Wine On-the-Go
Artistic Artisanal Craft IPAs
Artistic Artisanal Craft IPAs
Lambo Door Double IPA Has a Striking Can Design with a Unique Taste
Elderflower-Infused Beers
Elderflower-Infused Beers
'Jubel Urban' is a Naturally Infused, Gluten-Free & Vegan-Friendly Lager
Indulgent Summer-Ready Donut Offerings
Indulgent Summer-Ready Donut Offerings
Dunkin' Donuts Introduced a Summer Shark Bite Donut
Cannabis-Infused Sparkling Water
Cannabis-Infused Sparkling Water
Lagunitas Brewing Company's 'Hi-Fi Hops' is an IPA-Inspired Drink
Athletic Alcohol-Free Beers
Athletic Alcohol-Free Beers
The Athletic Brewing Run Wild Non-Alcoholic IPA is Refreshing
Celebratory Charity Champagne
Celebratory Charity Champagne
The GREATEST SINCE 1998 Collection Celebrates a Tennis Legend
Rosé-Infused Donuts
Rosé-Infused Donuts
Chandon Created a Sparkling Rosé Donut Dubbed the 'ChanDONUT'
Indulgent Cake Batter Donuts
Indulgent Cake Batter Donuts
Dunkin' Donuts Has Released Some New Summertime Offerings
Love-Stamped Tee Collections
Love-Stamped Tee Collections
Bianca Chandon Released Another LOVER Collection
Royal Wedding-Themed Donuts
Royal Wedding-Themed Donuts
The Dunkin' Donuts 'Royal Love Donut' is Scrumptiously Celebratory
Smoked Breakfast Sausages
Smoked Breakfast Sausages
Dunkin' Donuts Has Re-Introduced Its Smoked Sausage Breakfast Sandwich
Cosmic Blue Raspberry Beverages
Cosmic Blue Raspberry Beverages
Dunkin' Donuts New Cosmic Coolattas are Inspired by Space
Love-Themed Streetwear Collections
Love-Themed Streetwear Collections
Bianca Chandon's Lover Line is Bold Yet Comfortable
Co-Branded Coffee Ice Creams
Co-Branded Coffee Ice Creams
Dunkin' Donuts and Baskin Robbins Collaborated on a Frozen Treat Line
Cinnamon-Sugar Donut Fries
Cinnamon-Sugar Donut Fries
Dunkin' Donuts is Currently Testing Donut Fries in the Boston Area
Cookie-Flavored Iced Coffees
Cookie-Flavored Iced Coffees
Dunkin’ Donuts Has Debuted a Sweet New Cookies & Cream Iced Coffee
Celebratory Marathon Beers
Celebratory Marathon Beers
Lululemon Created 'Run on Saison' Beer Just for Boston Marathon Runners
Luxe Bubbly Paired Dishes
Luxe Bubbly Paired Dishes
Jason Atherton's London Restaurants Will Boast Moët & Chandon Pairings
Celebratory Multi-Brand Fashion
Celebratory Multi-Brand Fashion
Dover Street Market's Year of the Dog Capsule Shares Many Voices
Donut Chain Coffee Beers
Donut Chain Coffee Beers
The 'DDark Roasted Brew' is Made with Dunkin' Donuts Dark Roast Beans
Beer-Branded Leisurewear
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
Refreshingly Simple Rice Beers
Refreshingly Simple Rice Beers
The Yeastie Boys Inari Biru Rice Beer is Balanced and Refined
Luxury In-Flight Lounges
Luxury In-Flight Lounges
The Refurbished Emirates A380 Bar Offers a Premium Spirits and Snack Menu
Hybrid Beer Rebranding
Hybrid Beer Rebranding
The Łomża Jasne Beer is Positioned Between Craft and Mass Market Brews
Teleporting Pop-Ups
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
Industrial Brewery Interiors
Industrial Brewery Interiors
Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos
Exploratory Ale Tastings
Exploratory Ale Tastings
The 'BC Ale Trail' Encourages the Discovery of Products and Places
play_circle_filled Finely Crafted Wheat Ales
Finely Crafted Wheat Ales
Keith Villa Explains What Sets Belgian Moon Apart from Other Beers
AI Beer Breweries
AI Beer Breweries
Artificial Intelligence is Now Being Used to Craft the Perfect Beer
Flavorful Alcoholic Sodas
Flavorful Alcoholic Sodas
WG Brewing's Boozy New Soft Drinks Provide an Alternative to Beer
Stamping Message Sandals
Stamping Message Sandals
The 'Follow Me Bring Beer' Flip Flops Design Ask For a Drink in the Sand
Comprehensive Beer Coolers
Comprehensive Beer Coolers
The Dakine Party Bucket is Designed for Carrying Any Party Accessory
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
Nationally Inspired Storefronts
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
DIY Mat Straps
DIY Mat Straps
This Creative Macramé Yoga Mat Strap Can Be Easily Made By Yourself at Home
Athletic Swimsuit Collections
Athletic Swimsuit Collections
The Lululemon Swim Line Introduces Stylish and Sporty Designs
Technical Cashmere Retailers
Technical Cashmere Retailers
Kit and Ace Offers Effortless Luxury Fashion with a Focus on Comfort
Yogi Action Figures
Yogi Action Figures
Brogamats Designs Quirky Yoga Products for Men and Women
play_circle_filled Winter Workout Gear
Winter Workout Gear
Editor Meghan Young Shares Her Favorite Examples of Warm Winter Workout Gear
play_circle_filled Meaningful Holiday Campaigns
Meaningful Holiday Campaigns
Lululemon's Holiday Christmas Campaign Reminds You to Give Presence
Crisp Athletica Lookbooks
Crisp Athletica Lookbooks
The Lululemon Fall Lookbook Will Inspire You to Be Better