Co-Branded Beverage

Breweries collaborate with brands in adjacent industries to tap new audiences

Implications - Seeking to attract new market audiences, beverage brands, particularly those in the craft beer industry, are turning to unexpected brand collaborations to create intrigue. Not only aligning with other food and beverage brands, breweries are partnering with those in the automotive and fashion category to breath new life and awareness to their products. Focusing more on lifestyle as opposed to solely flavor innovation, breweries are utilizing the fandom associated with these big name brands to not only create excitement, but reinvent their products in a new light.
SCORE 7.1
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69,129 Total Clicks
Jul 15 - Oct 18
This Week and Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Elegant Limited Edition Wines - Chandon California Teams Up with BaubleBar for a Holiday Collection
SCORE 7.9
This Quarter and Hot 381 Clicks Pub: Sep 26, 18
Elegant Limited Edition Wines
Chandon California Teams Up with BaubleBar for a Holiday Collection
Limited edition wines that combine class, aesthetic and taste make for a wonderful gift. Chandon California teams up with popular jewelry and accessories brand BaubleBar for an exclusive drop for... [More]
Yogi Lifestyle Beers - Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
SCORE 4.9
Average 3,816 Clicks Pub: Jul 21, 15
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
Yoga and beer are two words that are not often found in close proximity to one another, but Lululemon is unifying them with its new ‘Curiosity Lager.’ As a company that got its start... [More]
Collaborative Lemon Ales - This Lemon Beer Was Created by Lululemon and Stanley Park Brewing
SCORE 5.5
Warm 595 Clicks Pub: Jul 15, 16
Collaborative Lemon Ales
This Lemon Beer Was Created by Lululemon and Stanley Park Brewing
In celebration of the annual SeaWheeze Half Marathon and Sunset Festival, Lululemon joined forces with Stanley Park Brewing to create a limited-edition lemon beer. The all-new ‘Courageous... [More]
Snack Brand Craft Beers - The Planters Mr. IPA-Nut was Made with the Noon Whistle Brewery
SCORE 7.6
This Week and Hot 322 Clicks Pub: Oct 24, 18
Snack Brand Craft Beers
The Planters Mr. IPA-Nut was Made with the Noon Whistle Brewery
The Planters Mr. IPA-Nut has been unveiled by the nut snack brand as a new beer for consumers that is crafted with a distinctly unexpected flavor profile for consumers to try out. The craft beer... [More]
Motorcycle Brand Beers - Harley-Davidson & Three Milwaukee Breweries Created a Commemorative Beer
SCORE 6.1
This Quarter and Warm 317 Clicks Pub: Aug 21, 18
Motorcycle Brand Beers
Harley-Davidson & Three Milwaukee Breweries Created a Commemorative Beer
In recognition of its 115th anniversary, Harley-Davidson teamed up with three breweries to create a commemorative beer. The limited-edition Harley-Davidson 115th Anniversary Milwaukee Lager is... [More]
Coffee Chain Beers - Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
SCORE 4.3
This Year and Average 267 Clicks Pub: Jul 25, 18
Coffee Chain Beers
Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
Harpoon Brewery is working with Dunkin’ Donuts on the development of a Coffee Porter, which is set to be released in the fall when consumers will be seeking out coffee beer products. The... [More]
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