The rising popularity of craft beer has many consumers shifting away from mass market options, so the Łomża Jasne Beer has been rebranded in order to make it something of a hybrid between the two. The new bottle design highlights the premium nature of the beer without making it appear too far into the craft market to ensure it's approach by average consumers looking for an alternative libation.
More consumers are looking for more premium options in the market as tastes shift, which has led to the popularity of craft beer for being quite niche, local and offering a distinct taste experience. The new Łomża Jasne Beer branding speaks to how the brand is looking for find the sweet spot between those consumers looking to shift and others who already have.
Hybrid Beer Rebranding
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