Brogamats is a company that manufactures yoga products for dudes (as well as ladies).
According to the website, "Brogamats was founded on the belief that yoga practitioners defy simple categorization, and include people of all walks of life, all genders, all Lululemon budgets and all levels of earthy pretentiousness." In other words, don't paint all yogis with the same brush!
The offerings range from the Yoga Joes (G.I. Joe figures posing in everything from the lotus position to downward dog) to yoga bags printed to resemble an extra-large burrito, log of wood or archery set. They also design yoga mats that are larger, thicker and grippier for dudes who find it hard to practice yoga on the fairly standardized single-size mats out there.