The Brewdog Canary Wharf Pub Features FTSE Pricing
Justin Lam — October 22, 2018 — Lifestyle
References: imbibe & thedrinksbusiness
The new Brewdog Canary Wharf pub showcases the craft beer maker's distinct flavors, allows customers to purchase drinks using Bitcoin and leverages financial information. Drawing inspiration from its financial district location, this new craft beer pub features a new beer pricing concept dubbed the Hop Exchange. This system takes advantage of the Financial Time Stock Exchange (FTSE) 100 Index to determine how much a beer will cost. An electronic sign placed above the bar displays the day's trading results and its impact on the beer price.
The Brewdog Canary Wharf pub will also expand the brewery's cashless and cryptocurrency initiatives. Customers will be able to use Bitcoin and Bitcoin Cash to make all purchases at the bar, as well as contactless payments through mobile devices. Brewdog also intends to roll out this feature to more of its locations in the near future.
Image Credit: Brewdog
The Brewdog Canary Wharf pub will also expand the brewery's cashless and cryptocurrency initiatives. Customers will be able to use Bitcoin and Bitcoin Cash to make all purchases at the bar, as well as contactless payments through mobile devices. Brewdog also intends to roll out this feature to more of its locations in the near future.
Image Credit: Brewdog
Trend Themes
1. Craft Beer Pricing - The use of financial data to determine beer pricing presents an opportunity for breweries to create unique and dynamic pricing strategies.
2. Cryptocurrency Payments - Integrating cryptocurrencies like Bitcoin and Bitcoin Cash into the payment system can open up new opportunities for bars and restaurants to cater to tech-savvy customers.
3. Cashless Initiatives - Expanding cashless payment options and contactless payments through mobile devices can streamline transactions, enhance customer convenience, and reduce operational costs for businesses.
Industry Implications
1. Craft Beer Brewing - Craft breweries can explore the use of financial data and pricing concepts to create unique and engaging experiences for beer enthusiasts, while also leveraging cryptocurrency payments for added convenience.
2. Hospitality and Food Service - Hotels, bars, and restaurants can adopt cashless and cryptocurrency payment solutions to attract tech-savvy customers, streamline transactions, and stay ahead of the competition.
3. Financial Technology (fintech) - The integration of financial data, such as the FTSE 100 Index, with beverage pricing presents opportunities for Fintech companies to develop innovative solutions tailored for the craft beer industry.
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