The new Brewdog Canary Wharf pub showcases the craft beer maker's distinct flavors, allows customers to purchase drinks using Bitcoin and leverages financial information. Drawing inspiration from its financial district location, this new craft beer pub features a new beer pricing concept dubbed the Hop Exchange. This system takes advantage of the Financial Time Stock Exchange (FTSE) 100 Index to determine how much a beer will cost. An electronic sign placed above the bar displays the day's trading results and its impact on the beer price.
The Brewdog Canary Wharf pub will also expand the brewery's cashless and cryptocurrency initiatives. Customers will be able to use Bitcoin and Bitcoin Cash to make all purchases at the bar, as well as contactless payments through mobile devices. Brewdog also intends to roll out this feature to more of its locations in the near future.
Image Credit: Brewdog