People may never come to an agreement on what constitutes "the perfect beer," but a machine may be a bit more decisive. The IntelligentX Brewing Company was formed as part of a collaboration between machine learning start-up Intelligent Layer and the 10x agency in order to bring artificial intelligence to the art of beer brewing.
So far, IntelligentX has already created Amber, Black, Golden and Pale beer types using this cutting-edge AI technology. Unlike many breweries that create their formulas from market patterns and intuition, IntelligentX collects feedback from customers via a Facebook Messenger bot in order to develop an algorithm known as "ABI."
As well as being able to create types of beer that will have a taste that's pleasing to the majority of people, IntelligentX is able to quickly adapt in response to changing demands.
Key Themes Behind This Trend
- AI in Brewing
- AI technology is being used to create new beer types and adapt to changing demands.
- Machine Learning in Beer Manufacturing
- Machine learning algorithms are being used in beer brewing to develop the perfect formulas.
- Customer-driven Beer Production
- Beer breweries are utilizing customer feedback to create algorithms that result in the most appealing beer flavors.
Where This Applies
- Breweries
- Breweries can leverage AI and machine learning technologies to create innovative beer types and respond to market demands.
- Artificial Intelligence
- The use of AI in beer brewing is a disruptive innovation opportunity, allowing for the creation of unique beer flavors and formulations.
- Customer Feedback Platforms
- Platforms that collect and analyze customer feedback are crucial for developing algorithms that result in popular and desirable beer flavors.
