Meditative pop-up spaces remind consumers to mentally regroup
Trend - Lifestyle and fitness brands are creating and curating unique pop-ups that specialize in meditation. Primarily located in urban areas, these spaces offer time-strapped consumers a form of escapism in the middle of busy environments, while forging deeper connections with the brand offering that escapism.
Insight - In densely populated cities, the stressors that people face are ongoing. Whether they're financial, professional or environmental stressors, people living in these areas are increasingly turning to various self-care practices in order to cope and maintain their mental health. These individuals are likely to turn to brands that facilitate these meditative or self-care practices.
Insight - In densely populated cities, the stressors that people face are ongoing. Whether they're financial, professional or environmental stressors, people living in these areas are increasingly turning to various self-care practices in order to cope and maintain their mental health. These individuals are likely to turn to brands that facilitate these meditative or self-care practices.
Workshop Question - Conceptualize a pop-up space that your brand could use to offer an experience-focused environment for its customers.
