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Meditative Pop-Up

Meditative pop-up spaces remind consumers to mentally regroup

Implications - Lifestyle and fitness brands are creating and curating unique pop-ups that specialize in meditation. Primarily located in urban areas, these spaces offer time-strapped consumers a form of escapism in the middle of busy environments, while forging deeper connections with the brand offering that escapism.

Workshop Question - Conceptualize a pop-up space that your brand could use to offer an experience-focused environment for its customers.
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,915 Total Clicks
May 17 - Oct 18
This Year and Warm
BusinessLifestyle
Featured Examples
Urban Escapism Pop-Ups - Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
SCORE 7.1
Warm 3,931 Clicks Pub: May 6, 17
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
To help Londoners find some peace from their busy lives, Volvo Car UK is hosting a pop-up called ‘Escape the City in Your City.’ The serene studio space will give Londoners the chance... [More]
Pop-Up Well-Being Playgrounds - The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
SCORE 8.3
This Year and Hot 2,301 Clicks Pub: Sep 12, 18
Pop-Up Well-Being Playgrounds
The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
‘Paradise Now’ is now open in London, introducing itself as “the capital’s first well-being playground.” At the free-to-enter urban outdoor spa, people are able to... [More]
One-Day Athletic Festivals - Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
SCORE 6.2
Warm 1,344 Clicks Pub: May 11, 17
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
Later this summer, Lululemon Athletica will be bringing ‘Sweatlife the Festival’ to London, offering a variety of yoga and workout classes, health-focused foods, meditation sessions and... [More]
Mental Wellness Pop-Ups - 'The Bakery' by Lidl Supports Discussions on Mental Health
SCORE 7
This Year and Warm 781 Clicks Pub: Aug 25, 18
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
Lidl Ireland recently launched ‘The Bakery’ pop-up as a place for people to do more than just come together to enjoy a variety of baked goods. The new pop-up space has been created in... [More]
Goat Yoga Sessions - Denver International Airport Opened a 'Zen Room' with Goats to Relax Travelers
SCORE 4.4
Average 124 Clicks Pub: Feb 1, 18
Goat Yoga Sessions
Denver International Airport Opened a 'Zen Room' with Goats to Relax Travelers
To keep holiday travelers calm and content instead of being stressed to no end, Denver International Airport created a ‘Zen Room’ that got travelers goats — literally. The playful,... [More]
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