Meditative pop-up spaces remind consumers to mentally regroup
Implications - Lifestyle and fitness brands are creating and curating unique pop-ups that specialize in meditation. Primarily located in urban areas, these spaces offer time-strapped consumers a form of escapism in the middle of busy environments, while forging deeper connections with the brand offering that escapism.
Workshop Question - Conceptualize a pop-up space that your brand could use to offer an experience-focused environment for its customers.
