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Reversible Bomber Jackets

Lululemon Recreated a Classic Bomber Jacket with a Focus on Versatility

— February 11, 2017 — Fashion
The classic bomber jacket is one of those few fashion items that never seems to go out of style, whether its iconic silhouette is being launched as a sporty varsity style or a high-end silk coat. Athletic retailer Lululemon is now hoping to give consumers even more ways to wear the bomber jacket with its Non-Stop Bomber, which boasts a reversible design.

The Non-Stop Bomber is offered in three color schemes, including Dark Chrome, Dark Olive and Black. Each of these colorways can be worn inside-out or outside-in, leaving either a smooth finish or a seams visible.

As far as the fabric itself, the jacket boasts two-way stretch, PrimaLoft insulation and a protective water-repellent finish.
Trend Themes
1. Reversible Bomber Jackets - The trend of reversible bomber jackets offers fashion brands the opportunity to create versatile, multi-functional outerwear that appeals to consumers seeking versatile fashion options.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of reversible bomber jackets by incorporating innovative design features and materials to create fashion-forward outerwear options.
2. Sportswear - The sportswear industry can leverage the trend of reversible bomber jackets by offering athletic-inspired designs with functional features, such as moisture-wicking fabrics and stretch materials.
3. Outdoor Gear - The outdoor gear industry can seize on the trend of reversible bomber jackets by developing durable, weather-resistant options that provide both style and practicality for outdoor enthusiasts.
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