Reversible Bomber Jackets

Lululemon Recreated a Classic Bomber Jacket with a Focus on Versatility

The classic bomber jacket is one of those few fashion items that never seems to go out of style, whether its iconic silhouette is being launched as a sporty varsity style or a high-end silk coat. Athletic retailer Lululemon is now hoping to give consumers even more ways to wear the bomber jacket with its Non-Stop Bomber, which boasts a reversible design.

The Non-Stop Bomber is offered in three color schemes, including Dark Chrome, Dark Olive and Black. Each of these colorways can be worn inside-out or outside-in, leaving either a smooth finish or a seams visible.

As far as the fabric itself, the jacket boasts two-way stretch, PrimaLoft insulation and a protective water-repellent finish.

Reversible Bomber Jackets
The trend of reversible bomber jackets offers fashion brands the opportunity to create versatile, multi-functional outerwear that appeals to consumers seeking versatile fashion options.

Industries Being Reshaped

Fashion
The fashion industry can capitalize on the trend of reversible bomber jackets by incorporating innovative design features and materials to create fashion-forward outerwear options.
Sportswear
The sportswear industry can leverage the trend of reversible bomber jackets by offering athletic-inspired designs with functional features, such as moisture-wicking fabrics and stretch materials.
Outdoor Gear
The outdoor gear industry can seize on the trend of reversible bomber jackets by developing durable, weather-resistant options that provide both style and practicality for outdoor enthusiasts.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 62%
Freshness 8%