Unlike many high-energy activities that are designed to put people under pressure and get their hearts pumping, this card game for groups aims to spark conversation over competition.
Saje Wellness' 'Unplug to Connect' is branded as a limited-edition "candlelight game" that's sold with a stone candle diffuser, two diffuser blends and soy wax tea lights. The 100-question card game itself comes in a box labeled "#nofilter" and inspires people to authentically connect to one another without distractions.
While there are plenty of digital detox retreats that many people choose to embark upon as a way to find a break from technology in nature, there are also products like these that offer entertainment, and also encourage people to set down their screens to make face-to-face connections with the people in front of them who matter.
Key Themes Behind This Trend
- Analog Entertainment
- There is an opportunity for companies to create more analog entertainment experiences that encourage social connection and relaxation.
- Authenticity-based Activities
- There is a market for activities that inspire authentic connection, especially as consumers prioritize personal connection over digital connection.
- Holistic Lifestyle Enhancements
- Companies can provide holistic lifestyle enhancements by combining relaxation methods, like candles and diffusers, with social activities.
Where This Applies
- Wellness
- The wellness industry can benefit from offering products that help people connect in person and encourage authentic conversation, not just personal relaxation.
- Entertainment
- The entertainment industry can provide analog experiences that inspire social connections, relaxation, and vulnerability, in contrast to intense or high-energy games.
- Home Goods
- The home goods industry can find innovative opportunities to enhance customers' holistic lifestyles by combining social and relaxation elements like candles, diffusers, and conversation-starting games.
