Brands offer luxurious condoms that aim to cement the habit of using protection
Implications - The adoption of luxurious branding or designs for condoms is on the rise, as brands seek to both stand out and cement the use of condoms as part of consumer's sexual health-related rituals. This branding shift gives companies an edge over competitors that tend to prioritize more suggestive campaigns when it comes to sex, while catering to consumers' preference for novelty.
Workshop Question - How could your company rebrand one of its more common products or services?
