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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,377 more

Luxe Protection

Brands offer luxurious condoms that aim to cement the habit of using protection

Implications - The adoption of luxurious branding or designs for condoms is on the rise, as brands seek to both stand out and cement the use of condoms as part of consumer's sexual health-related rituals. This branding shift gives companies an edge over competitors that tend to prioritize more suggestive campaigns when it comes to sex, while catering to consumers' preference for novelty.
Workshop Question - How could your company rebrand one of its more common products or services?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
110,698 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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This Trojan Commercial Playfully Explores the Qualities of Its Products
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This Condom Packaging Was Inspired by Pantone Swatches
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Lil Dicky Helped to Write This Comical Commercial for Trojan Condoms