Luxe Protection

Brands offer luxurious condoms that aim to cement the habit of using protection

Implications - The adoption of luxurious branding or designs for condoms is on the rise, as brands seek to both stand out and cement the use of condoms as part of consumer's sexual health-related rituals. This branding shift gives companies an edge over competitors that tend to prioritize more suggestive campaigns when it comes to sex, while catering to consumers' preference for novelty.

Workshop Question - How could your company rebrand one of its more common products or services?
SCORE 6
Popularity
Activity
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Megatrends
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88,838 Total Clicks
May 17 - Oct 18
This Year and Warm
LifestyleHealth
Featured Examples
Condom-Inspired High Fashion Lines - Moschino and H&M Take on Condom Fashion for in Latest Collab
SCORE 9
This Year and V. Hot 2,781 Clicks Pub: Oct 25, 18
Condom-Inspired High Fashion Lines
Moschino and H&M Take on Condom Fashion for in Latest Collab
Condom fashion can mean a lot of things. Haute couture house Moschino and contemporary retailer H&M transcribe the concept to Ready-to-Wear pieces. The two brands took the safe sex emblem and... [More]
Earth-Focused Condom Campaigns - Care Condoms Seeks to Promote Environmental Protectionism
SCORE 4.1
Average 958 Clicks Pub: May 12, 17
Earth-Focused Condom Campaigns
Care Condoms Seeks to Promote Environmental Protectionism
The Care Condoms brand promoted this year’s Earth Hour with a creative campaign that sought to encourage environmental protectionism, an important issue that an increasing number of brands are... [More]
Gradient Contraceptive Packaging - Fabula Branding Created New Packaging for the Condom Brand INDIGO
SCORE 3.5
Mild 939 Clicks Pub: May 5, 17
Gradient Contraceptive Packaging
Fabula Branding Created New Packaging for the Condom Brand INDIGO
Fabula Branding is a creative agency based in Belarus, which was enlisted to recreate the packaging for the local condom brand INDIGO. The creative agency chose to take a minimalist route when... [More]
Gender-Inclusive Intimate Products - Maude Crafts Sexual Health Products Meant for Everyone
SCORE 5.1
This Year and Warm 588 Clicks Pub: Jul 20, 18
Gender-Inclusive Intimate Products
Maude Crafts Sexual Health Products Meant for Everyone
The sexual health industry often falls back on overt gender specific graphics and designs, but Maude is trying something new by focusing on gender-inclusive design for its sexual health products.... [More]
Ethical Vegan Condoms - These Condoms by Sustain Natural are Vegan and Ethically Friendly
SCORE 3.7
Mild 445 Clicks Pub: Jan 12, 18
Ethical Vegan Condoms
These Condoms by Sustain Natural are Vegan and Ethically Friendly
Sustain Natural released a new line of ethical vegan condoms. The company is known for promoting and using fair trade practices, being nitrosomine free, cruelty free, vegan, non-GMO, and fully FDA... [More]
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