Luxe Protection

Brands offer luxurious condoms that aim to cement the habit of using protection

Implications - The adoption of luxurious branding or designs for condoms is on the rise, as brands seek to both stand out and cement the use of condoms as part of consumer's sexual health-related rituals. This branding shift gives companies an edge over competitors that tend to prioritize more suggestive campaigns when it comes to sex, while catering to consumers' preference for novelty.
SCORE 7.7
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75,054 Total Clicks
Mar 17 - Oct 18
This Week and Warm
LifestyleHealth
Featured Examples
Condom-Inspired High Fashion Lines - Moschino and H&M Take on Condom Fashion for in Latest Collab
SCORE 9.6
This Week and Viral 1,143 Clicks Pub: Oct 25, 18
Condom-Inspired High Fashion Lines
Moschino and H&M Take on Condom Fashion for in Latest Collab
Condom fashion can mean a lot of things. Haute couture house Moschino and contemporary retailer H&M transcribe the concept to Ready-to-Wear pieces. The two brands took the safe sex emblem and... [More]
Intuitive Smart Condom Rings - This Condom Takes a Variety of Measurements During Intercourse
SCORE 7.4
Warm 2,992 Clicks Pub: Mar 4, 17
Intuitive Smart Condom Rings
This Condom Takes a Variety of Measurements During Intercourse
The brand British Condoms has come out with a smart condom ring that uses technology to track the quality of intercourse that people take part in. The ‘i.Con’ is a “condom ring&#... [More]
Gender-Inclusive Intimate Products - Maude Crafts Sexual Health Products Meant for Everyone
SCORE 5.6
This Year and Warm 300 Clicks Pub: Jul 20, 18
Gender-Inclusive Intimate Products
Maude Crafts Sexual Health Products Meant for Everyone
The sexual health industry often falls back on overt gender specific graphics and designs, but Maude is trying something new by focusing on gender-inclusive design for its sexual health products.... [More]
Ethical Vegan Condoms - These Condoms by Sustain Natural are Vegan and Ethically Friendly
SCORE 4.1
This Year and Average 379 Clicks Pub: Jan 12, 18
Ethical Vegan Condoms
These Condoms by Sustain Natural are Vegan and Ethically Friendly
Sustain Natural released a new line of ethical vegan condoms. The company is known for promoting and using fair trade practices, being nitrosomine free, cruelty free, vegan, non-GMO, and fully FDA... [More]
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