This condom brand's primary focus is to target young men in Malaysia using marketing that avoids stereotypical imagery and techniques.
Called 'Good Knight,' the condoms are targeted at Malaysia considering the fact that it is one of the world's largest producers of condoms. Due to the fact that there is so much competition in the Malaysian market, Good Knight and the creative agency 'Our Revolution' chose branding techniques that avoid over-the-top marketing ploys for ones that use subtle imagery and humorous ads to get their message across. The condom brand uses Game of Thrones references among others in order to do this.
Using simple messaging and silly puns, this condom brand is able to make itself stand out in a market that features stiff competition.