During the 2016 US election, a Trojan commercial that was humorously dubbed 'Can't Hide That Election' was released. Filled with sexual innuendos and puns, the short video is set up like a debate.
Instead of presidential candidates however, the debate features a panel of the brand's products. Each argues why they're the best, working to promote their unique qualities while pushing the importance of finding an enjoyable form of contraception. Although the Trojan commercial's primary purpose is to sell consumers on its products, its comical approach considers value of pleasure for both men and women.
In addition to this, the time in which the Trojan commercial made it even more shareable -- allowing it to reach more consumers by marketing to them in a highly entertaining manner.