During the 2016 US election, a Trojan commercial that was humorously dubbed 'Can't Hide That Election' was released. Filled with sexual innuendos and puns, the short video is set up like a debate.
Instead of presidential candidates however, the debate features a panel of the brand's products. Each argues why they're the best, working to promote their unique qualities while pushing the importance of finding an enjoyable form of contraception. Although the Trojan commercial's primary purpose is to sell consumers on its products, its comical approach considers value of pleasure for both men and women.
In addition to this, the time in which the Trojan commercial made it even more shareable -- allowing it to reach more consumers by marketing to them in a highly entertaining manner.
What's Driving This Trend
- Humorous Advertising
- Opportunity for brands to create funny and entertaining ads that resonate with consumers while promoting their products.
- Innuendo-driven Marketing
- Utilizing sexual innuendos, puns, and suggestive messaging in advertisements to create buzz and engage consumers.
- Shareable Content Marketing
- Leveraging entertaining and enjoyable content that is easily shareable to expand reach and engage with a wider audience.
Who This Affects Most
- Condom Industry
- Incorporating humor and playful messaging in condom advertisements to break the taboo and increase consumer engagement.
- Advertising Industry
- Exploring unconventional and humorous advertising approaches to captivate and connect with consumers in unique ways.
- Content Marketing Industry
- Developing entertaining and shareable content strategies to amplify brand visibility and foster deeper connections with target audiences.
