Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Compact
Chore
Home appliances used to do chores are redesigned to work with lack of space.
6.0
Trend score
Trend
What is the Compact Chore trend?
Compact Chore: Brands are revamping the design of products that are being used to carry out daily chores with spatial restrictions in mind. From dishwashers to cooking and beyond, these offerings allow consumers to efficiently maximize the micro-spaces they live in.
Insight
The consumer insight behind the Compact Chore trend
Population growth in large cities and the increasingly high standard of living, which affects affordability, has resulted in many consumers having to make thoughtful alterations within their homes. Those who live in small places in metropolitan areas are prioritizing compact solutions for functional and smart storage products, in order to be more comfortable and less claustrophobic at home.
Trend themes
Themes within the Compact Chore trend
Three behaviours holding the trend together01
Compact Appliances
Brands are designing products that can carry out daily household chores efficiently in small living spaces.
02
In-counter Design
The integration of appliances such as stovetops and washing machines in counters saves space and maximizes functionality in small places.
03
Minimalistic Appliances
Appliances offering functionality for a minimal number of items are becoming prevalent, saving space in small living spaces.
Industry implications
What the Compact Chore trend means for industry
Where the trend changes the playbookFor
Home Appliances
The home appliance industry is on the rise with an emphasis on efficient compact design.
For
Real Estate
As the size of urban living spaces continues to shrink, the real estate industry needs to develop smart storage and spatial solutions for their clients.
For
Interior Design
Interior designers can incorporate space-saving compact appliances and in-counter designs to maximize functionality in small living areas.
Workshop question
How can your brand accommodate consumers that are affected by shifts in the economy?
Trend signals
Trend signals for Compact Chore
Trend score 6.0 out of 10, from popularity 83%, activity 89%, freshness 8%.
Popularity83%
Activity89%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compact Chore trend
5 featured examples from May 3 to Oct 19, 2018CategoryArt & Design
Compact Countertop Dishwashers
The One-Person Household Dishwasher is Perfect for Small Kitchens
Identifying opportunities for innovative, compact appliances that cater to smaller kitchens and households, for greater consumer demand.
CategoryArt & Design
In-Counter Cooking Systems
The Micro Apartment Cooking System Saves Space in Compact Kitchens
Appliance manufacturers can capitalize on the trend of space-saving appliances by developing innovative cooking systems that are specifically designed for compact living spaces.
CategoryTech
Small Space Washing Machines
The 'Drawasher' Eliminates the Need for Full-Size Appliances
Developing a line of household appliances specifically designed for small spaces can create new opportunities for growth and innovation in the industry.
CategoryArt & Design
Ultra-Compact Countertop Dishwashers
The 'WeeWash' Quickly Cleans a Minimal Number of Items
The appliance manufacturing industry can explore opportunities for designing and producing ultra-compact appliances, catering to the needs of small kitchens and single consumers.
CategoryTech
Wall-Mounted Washing Machines
This Designer Appliance Creates an Unexpected Focal Point
Appliance manufacturers have an opportunity to create unique, space-saving designs that cater to the needs and preferences of consumers living in smaller living spaces.
