Fabula Branding is a creative agency based in Belarus, which was enlisted to recreate the packaging for the local condom brand INDIGO.
The creative agency chose to take a minimalist route when designing the branding for the condoms. The collection offers five different condom types – including a Sensitive, a Classic, an Over-Time, a Fruit Mix and a Mix Fun – all of which are packaged in similarly themed but differently colored boxes. The boxes themselves feature minimal labeling and are offered in gradient colors, making them appear sophisticated while still referencing the pleasurable act that coincides with their use.
Fabula Branding is able to fuse elegance with playfulness, making INDIGO stand out among its competing brands.