This year, Lululemon's holiday Christmas campaign is not about presents—rather, it encourages everyone to 'Give Presence.' In a fast-paced world where it's difficult to know where to focus your attention, it's easy to forget those who matter in front of you while you're constantly bombarded by incoming messages, texts, calls and other distractions.
Lululemon's Give Presence campaign is introduced by several yoga teachers, meditation instructors and renowned lifestyle guides like Gabrielle Bernstein and Danielle LaPorte. All of their messages is essentially the same—the best gift you can give someone this holiday season is your undivided attention.
With the #GivePresence holiday campaign, Lululemon collaborated with four international artists and Felt to create an app that turns e-cards into artful handwritten greeting cards that will be given away in-store to customers when shopping.
Meaningful Holiday Campaigns
More Stats +/-
Tween Yoga Lines
Crisp Athletica Lookbooks
Day-to-Night Workout Apparel
One-Piece Runner Outfits
Post-Workout Fitness Attire
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.